Marketing Specialist

This position is a flexible, remote, part-time opportunity for a creative marketer based in the United States. You’ll help strengthen brand visibility through compelling visual content, social media, email marketing, and written communications, with broad exposure to day-to-day marketing activities.

About the role

You’ll create engaging graphics and short-form videos, develop campaigns and newsletters, and use performance data to refine content and campaigns. The role involves collaboration with sales and other teams to support prospecting, outreach, and broader business objectives. It’s ideal for someone adaptable, self-motivated, and comfortable taking ownership of creative projects while working with modern tools and emerging AI capabilities.

Responsibilities

• Create engaging graphics, videos, reels, and other visual assets for social media, email, websites, and marketing collateral using tools such as Canva or Adobe Creative Suite.
• Plan, develop, and schedule social media content across relevant platforms while maintaining a consistent brand voice and visual identity.
• Write, edit, and refine copy for social media posts, blog content, promotional materials, and other marketing communications.
• Draft, design, and schedule marketing emails and newsletters, ensuring content is accurate, engaging, and aligned with campaign objectives.
• Monitor key marketing metrics such as engagement, email open rates, and click-through rates to identify opportunities for improvement.
• Maintain consistency in branding, messaging, tone, and visual presentation across marketing channels.
• Support campaign planning, coordination, and maintenance of content calendars.
• Partner with Sales by developing campaigns, messaging, and content that support outreach and prospecting initiatives.
• Use marketing and content tools efficiently to manage multiple projects and deadlines in a remote environment.
• Explore emerging AI-assisted content creation and optimization techniques to improve marketing workflows and output.

Requirements

• Previous experience in marketing, graphic design, social media management, content creation, or a related area.
• Proficiency with design tools such as Canva, Adobe Photoshop, Adobe Illustrator, or comparable platforms.
• Familiarity with social media management and scheduling tools.
• Experience working with a CRM such as Pipedrive, HubSpot, Salesforce, or a similar platform.
• Experience using email marketing platforms to create and distribute campaigns or newsletters.
• Portfolio or work samples demonstrating strong design, content creation, or social media capabilities.
• Strong written communication and copywriting skills, with an ability to adapt messaging for different audiences and channels.
• Creative mindset with strong attention to detail and visual consistency.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines independently.
• Comfortable working remotely and taking ownership of assigned projects.

Preferred Qualifications

• Hands-on experience using LLMs such as ChatGPT or Claude to support content creation and marketing workflows.
• Familiarity with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Basic photography or video-editing skills, particularly for Reels, TikTok-style content, and other short-form formats.
• Familiarity with Google Analytics or native social media analytics tools.

Benefits

• Part-time, fully remote position.
• Flexible work environment with the ability to work remotely.
• Opportunity to gain broad, hands-on experience across design, social media, content, email, analytics, and campaign marketing.
• Exposure to modern marketing technology, AI-assisted workflows, and emerging optimization practices.
• Opportunity to build a professional portfolio through diverse marketing projects.
• Collaborative environment with opportunities to work alongside marketing and sales professionals.
• Potential for professional growth within a technology-driven talent acquisition environment.