Marketing Specialist

About the role

This is an exciting opportunity to play a key role in growing the Intrepid brand across the USA. As part of our collaborative and dynamic USA Marketing team, this role will suit someone who is curious, motivated and has a strong track record of delivering results.

Responsibilities

• Help execute marketing strategy across the USA through development, organization and implementation of campaigns aligned with Intrepid’s brand and delivering results.
• Lead tactical and brand campaigns end-to-end.
• Identify partnership opportunities to reach new Intrepid audiences through aligned brands, tourism boards, media platforms, corporate partners, etc.
• From conception to execution: initiate conversations, manage relationships, create marketing briefs, review proposals and marketing assets, deliver content within timelines, coordinate events, track post‑campaign performance, manage marketing administration.
• People management of one direct report.
• Work within the USA consumer marketing team, communicate regularly with leadership.
• Collaborate closely with PR, industry, product, creative studio, legal, commercial and other global/regional teams.
• Build strong internal and external stakeholder relationships to grow brand awareness, increase database acquisition, drive enquiries and contribute to sales/conversion growth.
• Key team member for the Intrepid‑REI Co‑op travel collaboration: manage day‑to‑day REI relationship, drive marketing activity supporting sales growth, ensure seamless collaboration between Intrepid and REI internal teams, coordinate marketing activity with operations, legal, customer service and executive stakeholders on both sides.

Requirements

• Tertiary qualification in marketing, communications or a related field, or equivalent practical experience.
• 5+ years of marketing experience, with demonstrated experience delivering marketing campaigns across online and offline channels, as well as brand collaborations and/or content partnerships.
• Strong communication and relationship‑building skills, ability to work effectively with a wide range of internal and external stakeholders.
• Excellent time management and organizational skills, ability to manage multiple projects, navigate competing priorities and consistently meet deadlines.
• Strong problem‑solving skills, initiative, ability to work both independently and collaboratively as part of a team.
• Strong attention to detail, accurate and efficient administrative skills.
• Proficiency in Microsoft Office and willingness to learn