Marketing Specialist

under About the role or separate? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. So we can include location, employment type, compensation type, reports to in a short paragraph maybe under About the role or a separate "Details" but we don't have a heading for that; we could just include in About the role paragraph. - Qualifications: The "Qualifications" section lists many items. We'll treat as

Qualifications

• ...>. - Skills: maybe we can extract skills from qualifications? But we have a separate Skills heading if there is specific content. The qualifications include many skill-like items: "Demonstrated ability to write, edit, and translate technical information for business audiences." etc. Could be considered Skills. However we already have Qualifications covering education and experience. The instruction: Prefer a few substantive sections over many thin ones. So we could combine Qualifications and Skills into one section? But we have headings list; we need to decide. We have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Benefits content: list of benefits. So we will have Benefits section. Pay: The posting mentions "Compensation Type: Salary" but no specific amount. According to instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It states compensation type: Salary, but no specific pay. Is that enough? It says "Compensation Type: Salary". That is stating compensation type, but not a specific pay range. The instruction says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state compensation type, so we could include Pay section with that info. However they also say: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). "Salary" is not filler; it's a type. So we can include Pay section with

  Salary (compensation type)

  . But maybe better to include under About the role? However they want a section only when posting has real, specific content for it. It does state compensation type, so we can include Pay. Schedule: The posting mentions "Employment Type: 40 FT Hours". That indicates full-time 40 hours. That's schedule info. So we can include Schedule section with

  Full-time, 40 hours per week

  . Requirements: maybe we can include education and experience as Requirements. But we already have Qualifications. The distinction: Requirements could be mandatory items (education, experience). Qualifications could be preferred? But we can just have Requirements section for education and experience, and Qualifications for skills etc. However we have both headings available; we need to avoid thin sections. Let's see content: Education line: Bachelor's degree in marketing, communications, journalism, English, public relations, graphic design, or a related field. Also "Five to ten years of marketing or communications experience; experience within the architecture, engineering, construction, or professional services industry." That's requirements. Qualifications list includes many items: demonstrated ability, working knowledge, experience developing marketing collateral, strong graphic design skills, proficiency with Adobe CC, proficiency with MS Office, excellent writing/editing, strong project management, strong research, experience with media relations, familiarity with Deltek Vantagepoint etc., proactive adaptable. We could split: Requirements (education, experience) and Qualifications (skills, knowledge, abilities). That seems reasonable. Skills: maybe we could combine with Qualifications? But we already have Qualifications; Skills could be redundant. However we have a separate Skills heading; we could put specific technical skills like Adobe CC, MS Office, etc. But that would be thin. Better to not create Skills section if content is thin; we can incorporate those into Qualifications. The instruction: Prefer a few substantive sections over many thin ones. So we should avoid Skills if it would be thin. So we will not include Skills heading. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay, Schedule. Check each for substantive content. About the role: we have paragraph. Responsibilities: list of duties. Requirements: education and experience. Qualifications: list of qualifications/skills. Benefits: list of benefits. Pay: compensation type. Schedule: employment type/hours. Now we need to strip boilerplate: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At end there is a lot of EEO statement, visa sponsorship, third-party recruiter policy, etc. Remove those. Also remove "Physical Requirements" maybe? That's substantive? It mentions physical requirements: prolonged sitting, lift up to 25 pounds, concentrate, etc. That could be considered part of Requirements? But we already have Requirements for education/experience. Physical requirements could be another subsection but we don't have a heading for that; we could include under Requirements as a bullet? However the instruction: Use
  • for any list of duties/requirements/benefits. Physical requirements could be considered requirements. So we could add them under Requirements list. But we need to preserve ALL substantive information. So we should include physical requirements somewhere. Could add a bullet under Requirements: "Physical requirements: prolonged periods sitting at a desk and working on a computer; must be able to lift up to 25 pounds; must be able to concentrate on details, work under deadline pressures, apply sound logic and judgment, and prioritize tasks and responsibilities." Also "Applicants must be legally authorized to work for Huitt-Zollars in the U.S. without employer sponsorship. Currently, Huitt-Zollars does not sponsor H1-B or any other work visa petitions." That's also a requirement (work authorization). Could include under Requirements. We need to avoid legal/EEO boilerplate; but the work authorization statement is not boilerplate? It's a requirement. We'll keep it. Now Benefits list: we need to capture all benefits listed: Health insurance (BCBS TX BlueChoice PPO) Dental insurance (BCBS TX BlueChoice PPO) Vision insurance (BCBS TX BlueChoice PPO) MDLive Telehealth Employer-Paid Short- & Long-Term disability 8 Paid Holidays Employee Morale/Teambuilding events and activities Paid Vacation/Annual Leave Paid Sick Leave Tuition Reimbursement Commuter Benefits Professional Societies and Registrations Fee Reimbursements Term Life / AD&D insurance Cancer and Specified Disease insurance Two retirement plans: 401(k) and an ESOP Work for an Employee-Owned firm This position will office out of our Dallas, TX location in a 'Class A' office space including a state-of-the-art gym (no cost), covered parking, food court, and more. Some of those are location/office amenities; could be considered benefits. We'll include them. Now Pay: "Compensation Type: Salary". We'll output

    Salary (compensation type)

    . Schedule: "Employment Type: 40 FT Hours". We'll output

    Full-time, 40 hours per week

    . Now About the role paragraph: we need to include location, hybrid, reporting line maybe. We'll incorporate location and reporting line. Let's craft About the role paragraph: "Huitt-Zollars is seeking a creative, highly organized mid-to senior-level Marketing Specialist to join its corporate marketing team. Reporting to the Marketing Communications Manager, this hybrid role based in Dallas, Texas supports firmwide initiatives through writing, editing, graphic design, visual communication, program management, and industry research. The specialist will translate complex information into clear, engaging content and brand-aligned collateral, and support practice-area and corporate marketing, thought leadership, media outreach, and external awards." That captures. Now Responsibilities list: we need to convert each duty sentence into
  • . The duties list: - Develop, write, edit, and proofread marketing and communications content for internal and external audiences. - Interview technical professionals and firm leaders to develop articles, project stories, thought leadership, award submissions, presentations, and other materials. - Design and maintain brochures, qualifications materials, project profiles, case studies, presentations, flyers, infographics, and other business development collateral. - Create reusable, brand-aligned templates using strong graphic design, visual communication, and layout skills. - Manage subject matter expert and thought leadership activities, including identifying topics, coordinating contributors, and maintaining content schedules. - Coordinate with marketing and technical staff to gather project information, staff qualifications, photography, metrics, and other supporting content. - Support media outreach, external awards, industry rankings, speaking opportunities, and individual recognition programs, including maintaining related calendars and tracking tools. - Conduct market, competitor, client, and industry research to support content development, strategic planning, and business development efforts. - Help practice-area and office leaders develop targeted materials and communications that support their priorities. - Collaborate with the digital marketing specialist to adapt content and creative assets for the website, intranet, social media, newsletters, and other digital channels. - Manage multiple assignments and stakeholder reviews while ensuring materials meet brand, editorial, accessibility, and quality standards. - Stay current on AEC marketing, communications, design, media, and industry best practices. - Perform other related duties as required. We'll put each as
  • . Now Requirements list: include education, experience, work authorization, physical requirements. Education: Bachelor's degree in marketing, communications, journalism, English, public relations, graphic design, or a related field. Experience: Five to ten years of marketing or communications experience; experience within the architecture, engineering, construction, or professional services industry. Work authorization: Applicants must be legally authorized to work for Huitt-Zollars in the U.S. without employer sponsorship. Currently, Huitt-Zollars does not sponsor H1-B or any other work visa petitions. Physical requirements: prolonged periods sitting at a desk and working on a computer; must be able to lift up to 25 pounds at times; must be able to concentrate on details, work under deadline pressures, apply sound logic and judgment, and prioritize tasks and responsibilities. We could also include "Reports To: Marketing Communications Manager" but that's already in About the role. Now Qualifications list: include all items from Qualifications section. Let's extract them: - Demonstrated ability to write, edit, and translate technical