Marketing Specialist

This exciting position will work closely with the Marketing Team, Product Managers, and Sales Team on developing and executing marketing initiatives for existing and new Hobart Brothers’ products by developing educational tools, marketing collateral, and promotions. The role supports accelerated growth segments within Hobart Brothers and is based in Troy, Ohio, reporting to the Commercial Director.

Responsibilities

• Effectively communicate strong value propositions to end users, distributors, and the ITW Sales team.
• Develop marketing programs and promotions that emphasize Hobart’s differentiation and address customer pain points.
• Support product launch efforts through development of messaging, campaign materials, and go-to-market activities.
• Develop sustained marketing programs and promotions to effectively communicate to target audiences via website, social media posts, trade shows, literature, road shows, distributor events, etc.
• Understand and apply the principles of the ITW Welding selling model and provide tools and materials to support the sales team.
• Communicate across divisions to coordinate activities within the Industrial Platform, leveraging associated marketing activities.
• Leverage the capabilities of the ITW Enterprise Marketing team, including brand, digital, research, and event management.
• Develop a culture that encourages integrity, respect, trust, shared risk, and simplicity.
• Live and breathe the 80/20 philosophy and thrive in a decentralized, entrepreneurial culture.

Qualifications

• Bachelor’s degree (required).
• Proven ability to analyze current business and end-user needs.
• Team player with a positive attitude and high motivation.
• Thrives in a culture with a high degree of trust and accountability.
• Ability to build relationships among employees, distributors, and key end-users.
• Comfortable presenting and facilitating before internal and external audiences.
• Ability to succeed in a fast-moving environment that values an entrepreneurial spirit.
• Approximately 30% travel expected.

Preferred Qualifications

• Bachelor’s degree in marketing or business.
• Experience developing content marketing (videos, articles, infographics).
• Experience using design and editing software (e.g., Adobe InDesign, Adobe Premiere Pro).
• Experience working with or adjacent to manufacturing processes such as welding or machining.