Marketing Specialist

Position Summary

Helix Traffic Solutions is seeking a motivated and creative Part-Time Marketing Specialist to support our growing marketing and communications efforts. This role will focus primarily on digital marketing initiatives, including social media management, email marketing, content creation, and SEO management.

Key Responsibilities

• Create, schedule, and publish engaging content across company social media platforms.
• Aid in developing and executing social media campaigns that support company goals and initiatives.
• Design and build email campaigns using SendGrid.
• Aid in audience segmentation, list management, and email distribution.
• Track and report email performance metrics, including open rates, click-through rates, and engagement.
• Affirm brand consistency and messaging accuracy across all communications.
• Aid in written and visual content for newsletters, intranet updates, employee communications, and marketing materials.
• Aid in creating presentations, flyers, announcements, and promotional materials.
• Aid in marketing campaigns and strategic initiatives that support business growth.
• Collaborate with leadership and various departments to support marketing and communication needs.
• Aid in optimizing local SEO efforts to improve online presence and brand awareness.
• Support special projects as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience).
• Experience managing social media platforms for a business or organization.
• Familiarity with email marketing platforms such as SendGrid, Mailchimp, or similar tools.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Office, Canva, and Illustrator.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Experience with corporate communications or employee engagement initiatives.
• Basic photography, video editing, or graphic design experience.
• Knowledge of social media analytics and marketing reporting.
• Experience working with SharePoint or intranet platforms.
• Experience managing Google Business Profiles and local SEO initiatives.