Marketing Specialist
Haystack · Raleigh, NC · 5 days ago
HybridFull-time
About the role
The role involves designing, implementing, and refining marketing campaigns for product and brand initiatives.
Responsibilities
- Design, implement, and refine marketing campaigns for product and brand initiatives.
- Develop segment-specific collateral and targeted marketing campaigns.
- Coordinate and execute customer-facing events, trade shows, and internal gatherings.
- Produce compelling copy for blogs, email campaigns, social media, and other marketing assets.
- Craft marketing collateral using design tools.
- Drive email marketing, manage web content, and execute paid social media strategies.
Requirements
- Bachelor's Degree in Marketing, Communications, or a related field.
- 5+ years of experience in marketing, with exposure to a range of disciplines.
- Proven ability to manage multiple complex projects in a fast-paced environment.
- Familiarity with marketing technologies including email automation, analytics, SEO, web platforms, creative tools, and workflow management systems.
- Strong communication and presentation skills, with experience influencing cross-functional stakeholders.
- Exceptional writing and editing proficiency.
Benefits
- Competitive salary.
- Hybrid work schedule.
- Generous Time Off and Volunteer Time Off.
- Comprehensive benefits package including 401k with employer match and wellness reimbursements.