Marketing Specialist

About the role

GreenWaste is searching for a creative, collaborative marketing specialist to join our expanding team during a period of company-wide growth. The marketing specialist will implement strategic paid marketing campaigns, manage advertising budgets, and track the customer journey.

Responsibilities

• Develop and implement paid marketing campaigns, including via digital and traditional print channels.
• Manage advertising budget and work directly with external ad partners to place and track ads.
• Write, proofread, and edit creative and industry-specific content across different owned channels.
• Write SEO-optimized owned content (blogs, features, etc.), paid campaign copy, and maintain sales collateral, including basic graphic design (one-pagers, leave-behinds, etc.).
• Track the complete customer journey across GA4, CMS, and other relevant external sources.
• Establish a lead-nurturing and tracking process.
• Manage customer notifications and marketing through an ESP (e.g. Mailchimp).
• Analyze and report on the performance and efficiency of campaigns, including but not limited to lead data, audience analytics, and competitive insights.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Support event and trade show participation, including logistics coordination, planning, and implementation.
• Understand and adhere to established brand standards.
• Coordinate closely with Communications Specialist on branding, messaging, and campaigns.
• Partner with sales teams to craft relevant marketing materials.
• Work with external agencies and vendors to execute marketing programs.

Qualifications

• Bachelor’s degree in marketing, communications, business administration or a related field.
• 2-5 years of experience in integrated marketing campaigns. Preference for experience marketing to C&D, contractors, and other commercial customers.
• Strong written and verbal communications skills.
• Skilled in writing and editing content with attention to detail.
• Strong prioritization, organization, and project management skills.
• Proficiency in various marketing and analytics tools such as Google Analytics, CRM systems (e.g. Microsoft Dynamics 365), content management systems (especially WordPress), and MailChimp.
• Strong analytical skills and ability to develop forward-looking strategies based on marketing analytics.
• Basic to advanced graphic design skills (Canva, Adobe Suite).
• Language Skills: Strong command of the English language, with excellent written and verbal communication skills. Spanish proficiency is highly favorable.

Physical Demands

• Ability to push, pull, and lift up to 25–30 lbs.
• Ability to sit or stand at a desk for extended periods.
• Occasional travel to GreenWaste sites within California.

Compensation and Benefits

Financial compensation will be commensurate with applicable experience. GreenWaste offers a competitive benefits package, including paid time off, holiday pay, 401K benefits, FSA, long term disability and full employee coverage for medical, dental and vision insurance. GreenWaste provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and/or local laws. This Organization Participates in E-Verify.