Marketing Specialist

Responsibilities

• Identifies the optimal brand strategy for products in the North American market.
• Creates and executes a plan to communicate our brand to potential and existing customers using both conventional and modern marketing tools.
• Plans, documents, and coordinates the marketing of products and technology for North America.
• Requires coordination with the Marketing group in Germany.
• Develops annual North American Marketing budget and manages activities within budget limits.
• Manages relations with Advertisers, Local Associations and Industry Organizations.
• Manages North American based Corporate Social Media accounts (e.g. LinkedIn).
• Proofreads English translations of German documents for readability prior to distribution.
• Responsible for the look and feel of the U.S. locations with the Office Admin.
• Manages and executes internal company events.
• Facilitates the North American Customer Satisfaction Survey process.
• Manages the selection and preparation of trade shows in North America as well as the internal activities related to shows.
• Requires coordination with the Corporate Communications in Germany.
• Develops and maintains company PowerPoint and other presentation materials.
• Develops and maintains marketing displays, sample products, and trade show booth itself.
• Manages pre and post trade show activities.
• Facilitates the creation of North American Strategy Papers and the coordination of Market Research per the company strategy process.
• Requires coordination with Program Management in Germany.
• Captures and analyzes forecast data and provides summaries to the Key Account Managers using the IHS and other market information.
• Supports the Key Account Managers with a plausibility study of their forecast based on the database.
• Stays up-to-date on market trends and emerging markets for product segments.
• Provides summaries to management and sales teams on shifts that could impact the company financial performance positively or negatively.
• Understands the higher level corporate long range plans and strategy and ensures that the plans are being followed.
• Takes on other tasks at Management’s discretion.

Qualifications

• A four-year business or technical degree.
• Experience working in the automotive, pharmaceutical, aviation, or industrial industry.
• Experience working in a multi-national matrix organization and balancing the requirements of multiple stakeholders.
• Strong computer and data analysis skills.
• Working knowledge of MS Office suite of tools, working within marketing databases (e.g. IHS) and experience with SAP or Oracle.
• Strong organization skills.
• Good communication and presentation skills.
• Sets correct image representing the company.
• Team player and the ability to interface at all organizational layers.
• Basic German and Spanish language skills preferred but not required.