Marketing Specialist

Brief Description

The GEOTEK Marketing Specialist position supports Sales and Marketing efforts for all GEOTEK products by helping generate and execute product marketing communication. This work further emphasizes the product value we deliver to the Utility and C&I markets. The position reports to and directly supports the Marketing Manager, but in our team environment, also has close contact with the Sr. VP of Sales and Marketing, Product Management, and Engineering resources.

About the Role

This role is ideal for a candidate with a sales mindset who can interpret and reinvent market messaging for technically driven products.

Essential Functions

• Enhance and deploy product messaging for multiple product lines.
  • Maintain all collateral and digital assets, not limited to product brochures, customer presentations, websites, and sales aids.
  • Project manage collateral refreshes.
  • Work with Marketing Manager and Product Managers to develop and execute communication plans for all GEOTEK manufactured products.
  • Work with internal, cross-functional resources to develop and deploy technical product messaging for existing and new product lines.
  • Work with Marketing Manager and Product Managers to fill customer value gaps and market opportunity with internal and external communication.
  • Refined approach based on product and market specifics.
• Photo and Video production as needed.
• Provide management and governance of product Brand Guidelines.
• Messaging Platforms (current and growing)
  • Manage E-communication (MailChimp and LinkedIn) to end customers and our sales channel partners.
  • Manage multiple Product Websites and 1 Corporate Website (WordPress) with internal, IT department.
• Sales Team Support
  • Work with Regional Sales teams to coordinate Customer Plant Visits, resourcing established product content and providing additional administrative oversight as required.
  • Own product literature and sales aid sourcing, ordering, and inventory.
  • Fulfill shipping requests of materials to our sales channels.
  • Own national and regional tradeshow exhibitor participation, including registration, booth material development, shipping, and logistics.
  • Attend trade shows as required.
  • Support Internal and External Product Training with Marketing Manager as needed.
• Misc project management as needed.

Required Skills

• Ability to navigate the complex value chain common to selling to specific markets; leveraging manufacturer’s representatives, understanding distributor influence, and engaging with end users in order to maintain preferred product position.
• Demonstrated capability of successful cross-departmental collaboration, possessing the ability to understand multiple points of view in order to create solutions that meet both customer and business needs.
• 2-5 years’ experience of demonstrated success in Sales, Marketing, or Engineering within an industrial or manufacturing company, with the ability to articulate an understanding of and interest in the other two functions.
• Excellent communication skills, verbal and written; including setting customer meetings, presenting a position, and capturing follow-up.
• Ability to collaborate with a small team of commercially focused professionals in a largely horizontal manufacturing organization.
• Knowledge of the utility and/or C&I industry preferred but not required.
• Competence in MS Office applications.
• Competence in Adobe Creative Cloud Suite and Canva, with the ability to produce polished, professional visual assets across design, layout, and digital content needs.
• Experience using key digital communication platforms, including WordPress, MailChimp, and LinkedIn, to manage content, campaigns, and audience engagement.
• Proficiency in navigating Google Analytics to extract data, build dashboards, and develop clear, actionable performance reports.
• Bachelor’s degree in marketing communications, general business, or engineering related fields required.

Who We Are

For over 30 years, GEOTEK has been internationally recognized for industry leading composite technologies, engineering, and service. The company has grown PUPI® into the leading global provider of fiberglass crossarms and is committed to adding and developing other market-leading composite brands for the world’s infrastructure. The company was founded in 1990 to manufacture and market Common Sense Fencing and other pultruded fiberglass products. Early on GEOTEK also began producing utility composite crossarms for Pultruded Utility Products, Inc., a company it acquired in 2000 and renamed Pultruded Utility Products International (PUPI) to reflect the global opportunity for these products. PUPI (pronounced “puppy”) is a brand of GEOTEK. Using proprietary processes and several patented inventions, GEOTEK manufactures and distributes engineered fiberglass composites that are used by the transmission and distribution power lines and substations. The company is well positioned for sustained growth and profitability through market expansion and new product offerings. Our Purpose As the global leader in composite crossarms, we aim to broaden our engineered composite products in infrastructure applications with light poles and beyond. Mission Enhance the world’s infrastructure with engineered composite products. Vision Develop, acquire, and grow respected composite product brands; where each product line delivers market-leading reliability, performance, and value to global infrastructure customers. TRUE Values TEAM –we before me RELIABLE –every day in every way URGENT –the drive to do ENTERPRISING –be curious

Benefits

• Health, Dental, Ancillary Benefits
• Generous PTO and 9 paid holidays
• 401k with 4% company match
• HSA employer contribution
• Tuition Reimbursement
• Profit Sharing
• Company Events (steak cookouts, holiday parties, community giving, and more)

Compensation Range

The compensation range for this position is $75,542 - $100,722 annually. Final offers may vary based on several factors, including experience, skills, and qualifications. The posted range represents the expected earning potential for this position within the current organizational budget and market conditions.