Marketing Specialist

About the role

The Marketing Specialist – Pursuits will support Texas business development and pursuit efforts at GBA, a firm that helps bring complex ideas to life through engineering and consulting.

Responsibilities

• Write, edit, and customize proposals, qualifications (RFQs), and interview materials.
• Guide technical teams through the pursuit process, providing recommendations to strengthen messaging and improve win strategies.
• Create high-quality, visually compelling marketing deliverables for proposals, presentations, and campaigns.
• Develop and present internal and external presentations for interviews, conferences, and leadership meetings.
• Contribute to marketing collateral, including brochures, project profiles, resumes, and recruiting materials.
• Write and maintain project descriptions and staff resumes, ensuring accuracy and consistency.
• Collect, organize, and manage project imagery and marketing data within CRM systems and shared drives.
• Collaborate on trade show and conference planning, including promotional materials, signage, and logistics.
• Support corporate communications initiatives, including social media, press releases, newsletters, web content, and client-facing communications.
• Implement marketing strategies aligned with company goals and performance metrics.
• Maintain and update marketing content, data, and tools to support business development efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
• 2+ years of experience supporting marketing, proposals, or business development efforts.
• Strong writing and editing skills, with attention to tone, clarity, grammar, and detail.
• Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and Microsoft Office (Word, PowerPoint, Excel).
• Familiarity with CRM systems; experience with Unanet preferred.
• Strong organizational and time management skills, with the ability to manage multiple deadlines.
• Excellent interpersonal and communication skills, with the ability to collaborate across teams.
• Ability to incorporate feedback from multiple stakeholders to improve quality and outcomes.
• Proactive mindset with a focus on continuous improvement and problem-solving.

Physical Requirements

• Ability to work at a computer for extended periods of time.
• Ability to sit and/or stand for extended periods.
• Ability to lift and transport marketing materials (up to 50 lbs), such as signage or event materials.

Travel

• Up to 15% travel for training, conferences, trade shows, and company events (local, regional, and national).