Marketing Specialist

About the Role

The Marketing Specialist supports business unit growth and profitability by helping translate brand, product, and customer priorities into well-executed marketing programs. This role drives results by coordinating cross-functional work, supporting product and creative execution, analyzing business performance, and developing recommendations that improve project delivery, consumer engagement, retailer readiness, margin, inventory, and forecast alignment.

Key Outcomes

• Marketing Project Execution: Delivers assigned marketing initiatives on time, aligned to business unit priorities, project calendars, and required cross-functional inputs. Creates visibility to project status, risks, action items, and decisions. Partners with internal teams and external agencies to ensure deliverables meet objectives and timing.
• Product and Portfolio Readiness: Ensures new styles, costing packets, PLM inputs, and product setup milestones are accurate and complete. Maintains organized information, coordinates shared Merchandising inputs, and escalates design-related issues. Contributes to product portfolio recommendations supporting volume, profit, share, and retailer margin objectives.
• Creative, Digital, and Retailer Content Execution: Translates packaging, display, promotional, eCommerce, and retailer needs into clear creative requests. Maintains alignment between product launches, digital content, retailer requirements, and consumer-facing brand information. Supports influencer campaign execution and VF.com content management.
• Business Analytics and Recommendations: Provides accurate weekly and monthly reporting. Builds analytical capability by organizing sales trends, inventory signals, pricing inputs, and promotional performance. Communicates insights and action plans to support business unit goals.
• Commercial Communication and Sell-In Support: Develops clear presentations and materials for internal alignment, customer sell-in, and new product introductions. Represents product and brand information accurately. Builds credibility with cross-functional partners through timely and professional communication.
• Budget, Forecast, and Inventory Support: Tracks packaging and display investments, validates invoices, and recommends forecast or inventory actions. Collaborates with planning, forecasting, and finance partners to align spending and inventory decisions with business priorities.

Competencies

• Process Excellence: Simplifies work, follows defined processes, and identifies efficiency improvements.
• Customer Focus: Understands internal, retail, and consumer needs to improve marketing execution and service.
• Action Oriented and Drives for Results: Prioritizes effectively, takes initiative, and meets project and business goals.
• Decision Making and Problem Solving: Uses facts, analysis, and judgment to identify risks and recommend solutions.
• Functional and Technical Learning: Builds and applies marketing, product, analytical, and systems knowledge for stronger recommendations and execution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years of apparel, CPG, marketing, digital, merchandising, or related experience; or 3–5 years of general marketing, digital, merchandising, or brand management experience.
• Strong understanding of the marketing mix (product, pricing, promotion, distribution, customer strategies).
• Proven ability to manage multiple projects, deadlines, and stakeholders with strong attention to detail.
• Effective verbal, written, and presentation skills with cross-functional relationship-building ability.
• Demonstrated analytical capability and proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).

Key Performance Indicators

• Timely completion of marketing projects, creative deliverables, and product launch milestones.
• Accuracy and completeness of product setup, PLM/style packet inputs, reports, and creative requests.
• Quality and timeliness of business analysis support and action plans.
• Effective tracking and alignment of budget, forecast, inventory, and pricing inputs.
• Stakeholder satisfaction with communication, responsiveness, and cross-functional partnership.

Company Information

We offer the following:

• Competitive Pay
• Medical, dental, vision, life, and disability insurance
• Vacation and paid holidays
• 401(k)
• Employee Assistance Program