Marketing Specialist

About the role

This position leads and supports marketing initiatives within the Construction Products Division, specifically providing product marketing support for the Titebond brand, both domestically and internationally. Key initiatives include tradeshow management, product packaging updates, product development support, market research, e-commerce, merchandising, marketing content creation, and CRM/lead generation.

Responsibilities

• Supports overall product line initiatives by managing projects such as market research, field trials, data collection/analysis, competitive analysis, merchandising development, packaging updates, and marketing material creation.
• Serves as a liaison between sales/marketing, graphic designers, lab personnel, and other functional groups to facilitate collaboration and ensure project success.
• Manages and facilitates all Titebond tradeshow activities, including booth space purchase, logistics, graphics, booth layouts, and vendor coordination.
• Supports Customer Relationship Management (CRM) software and lead generation through lead upload, contact management, and ROI analysis from tradeshows and other lead sources.
• Manages marketing programs including the Titebond online marketing materials store and contractor loyalty program, serving as the primary contact for internal and external sales teams.
• Ensures consistent brand and corporate image by developing well-crafted written, verbal, and visual communications in collaboration with the Marketing Communications Department.
• Works closely with the sales team to support their field needs.

Requirements

• Bachelor’s degree in marketing, communications, or business.
• 2-4 years of applicable experience in a marketing-related field.
• Excellent written and verbal communication skills.
• Strong computer, project management, and organizational skills.
• Ability to manage multiple priorities, demonstrate attention to detail, and apply creative problem-solving.
• Collaborative mindset with strong teamwork abilities.
• Self-motivated, adaptable, and energetic with a broad understanding of marketing strategy and tactics.

About Us

Franklin International, based in Columbus, Ohio, is among the largest privately held manufacturers of adhesives and sealants in the United States. Founded in 1935, we distribute globally across 60 countries on six continents. Our Construction Building Products division provides the Titebond brand of adhesives and sealants for woodworking and residential/commercial construction.

With over 400 employees at our corporate headquarters, we maintain a family-friendly atmosphere while offering resources to innovate within the industry. Our average employee tenure exceeds twelve years. Learn more at www.FranklinInternational.com.