Marketing Specialist

About the role

The Marketing Specialist assists the head of Marketing in developing strategies to enhance the reputation and visibility of PBI banks. Key responsibilities include communication with upper management, creation and management of market or initiative-based plans, and coordination of campaigns across all banks.

Responsibilities

• Acts as subject matter expert in marketing, including industry trends, social media, and best practices.
• Collaborates with PBI Vice President of Marketing on the Marketing Strategic Plan.
• Develops, implements, and monitors budgets for department.
• Organizes and coordinates campaigns and promotions across all banks.
• Measures effectiveness of marketing campaigns and provides reports to leadership.
• Attends and participates in meetings and stakeholder events.
• Provides marketing presentations and updates as requested.

Requirements

• Bachelor’s degree in marketing, communications, or related field required.
• 5+ years’ experience in a marketing role.
• Knowledge of banking industry preferred.
• Knowledge of social media trends and best practices.
• Experience with web analytic tools (e.g., Google Analytics).
• Experience in WordPress CMS, Kadence, Navigator, or similar products preferred.
• Experience in design programs (Canva, Adobe CC Programs, etc.) required.

Qualifications

• Passes a pre-employment screening including credit history and criminal record check.

Skills

• Copywriting/editing for digital advertising, emails, social media, radio, print, PR, etc.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation, Sick, and Holiday time
• A competitive 6% 401k match
• And more!

Pay

Competitive salary commensurate with experience.

Schedule

Full-time position, Monday through Friday.