Marketing Specialist

Seeking a high-energy, detail-oriented, and creatively minded Marketing Specialist with a passion for marketing to join our market-leading fintech company's small but ambitious marketing department. Join a fast-growing company transforming its industry as a trusted partner to hedge funds, mutual funds, custodians, sovereign wealth funds, and other institutional investment firms.

About the role

As a Marketing Specialist, you'll work closely with our VP of Marketing across the full marketing mix—with a primary focus on email marketing and lead generation—to help increase brand awareness, generate new business leads, and drive sales. This is a great opportunity for someone early in their marketing career to build hands-on experience across a variety of channels, with plenty of room to grow.

Responsibilities

• Own the day-to-day of our email marketing and lead generation programs to increase prospect engagement and drive high-quality leads to our sales team
• Assist in creating, managing, and optimizing email, drip, and nurture campaigns, including audience segmenting and personas
• Support the development of lead nurturing plans for our highest-value leads
• Learn and use tools like Salesforce, Google Analytics, and Lead Forensics to help execute campaigns and track their effectiveness
• Help FRT stay a thought-leader in its industry by supporting and growing our social media presence:
  • Create, curate, edit, and schedule content—including images, video, and text—that builds meaningful connections
  • Listen, respond, and engage with FRT's followers on LinkedIn
• Contribute to a range of projects across the marketing department
• Help keep the company website fresh by publishing new content, refreshing existing content, and flagging ways to improve navigation and visibility
• Assist in producing marketing communications including brochures, exhibition-related projects, emails, and social posts
• Help keep branding, advertising, and promotional collateral up to date

Requirements

• A real passion for marketing and an eagerness to learn, demonstrated through generating ideas and a willingness to roll up their sleeves and execute
• Familiarity with Salesforce Marketing Engagement (Pardot), WordPress, HubSpot, or InDesign is a plus—but a willingness to learn them matters more
• A can- and will-do attitude and a healthy dose of self-direction
• Excellent verbal and written communication skills
• Strong organizational skills and the ability to juggle multiple, at times competing, deadlines
• Intense attention to detail, maintaining both accuracy and consistency
• An ability to build effective relationships with a wide range of people
• Some exposure to B2B marketing—through internships, coursework, or 1–3 years of experience—with a particular interest in email marketing and lead generation
• An intellectually curious personality and a genuine commitment to continuous improvement
• A desire to join a growing company with a vibrant, entrepreneurial culture

Schedule

This position is based in our Medford, MA, headquarters. You must be comfortable commuting to the office 3 days per week.

Pay

Base salary ranges from $70,000–$90,000 a year (based in MA) and includes a competitive annual bonus.