Marketing Specialist

Carrier Process Equipment Group (CPEG) offers customers a comprehensive line of large industrial processing equipment for a wide variety of industries. By combining engineering expertise including high tolerance fabrication and assembly, we design and manufacture custom bulk processing equipment and custom fluid solutions. Visit our website to see the full scale of our product lines and solutions, including the diverse family of brands in our portfolio.

About the role

We are looking for a seasoned Marketing Specialist with HubSpot and B2B experience at our Louisville, KY location to support CPEG's family of brands. This full-time, exempt position owns and executes all marketing activities for assigned CPEG brands and serves as the liaison between CPEG and the brands.

Schedule

Monday–Friday, 8 a.m.–4:45 p.m.

Responsibilities

• Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies aimed at increasing effective communications and brand awareness that align with our strategic messaging.
• Partner closely with engineering, product stakeholders, and sales teams to understand equipment capabilities, applications, and customer challenges.
• Develop advertising content and messaging for industrial trade publications, digital platforms, and sponsored media.
• Coordinate and assist with the development of brochures, emails, case studies, white papers, and slide decks.
• Develop, execute, and track multi-touch drip marketing campaigns that generate leads.
• Manage and execute ongoing web updates such as product pages, news and events, blog posts, landing pages, and campaign content.
• Create and execute social media posts.
• Support the Multimedia/Graphic Designer by writing and producing first drafts of marketing content that align with the marketing strategy and with CPEG’s brand guidelines.
• Support trade shows through messaging, collateral, and pre/post-show campaigns.
• Other relative duties as assigned.

Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 5+ years of experience in B2B marketing; prior marketing experience with a B2B manufacturer is a plus.
• Proficiency in MS Office.
• Experience using HubSpot Marketing Hub to create campaigns, tracking URLs, and workflows; HubSpot Certifications (Marketing Hub Software, Inbound Marketing, Email Marketing) is a plus.
• Intermediate proficiency using Adobe InDesign; Photoshop experience is a plus.
• Familiarity with WordPress or similar CMS to make web content edits.
• Familiarity with Google Analytics and Google Ads with working knowledge of SEO/AEO/GEO best practices.
• Strong verbal communication, writing, and editing skills with attention to detail and self-motivated with strong prioritization, organization, and project management skills.
• Ability to travel domestically as necessary (up to 20%).

Benefits

• Generous paid time off as well as 80 hours of holiday pay each year.
• Employee Stock Ownership Plan (ESOP) fully funded by the company—no employee contribution required. The ESOP builds value over time based on company performance and consistently delivers retirement benefits exceeding those of a typical 401(k) match.
• Medical, Dental, and Vision Insurance with company contribution and Health Savings Account (HSA) participation. Flexible Spending Accounts (FSAs) are also available for healthcare and dependent care expenses.
• Company-paid Basic Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability coverage, along with supplemental Short-Term Disability coverage (company pays 50% of premium).
• Voluntary coverages such as additional life insurance, accident insurance, and more.
• Employee Assistance Program (EAP) offering free, confidential support including legal and financial consultations, counseling services, estate planning, travel assistance, and work-life resources such as childcare, eldercare, and health advocacy.
• Employee Referral Program bonus.
• Educational Assistance.
• Annual bonus possibilities.
• Career Advancement opportunities in a 100% employee-owned company led by a dynamic executive team.
• Option to contribute to a 401(k) plan with flexible loan feature.
• Cash Balance Pension Plan with company contributions and a guaranteed 4% rate of return.