Marketing Specialist

Essential Duties and Responsibilities

• Collaborating with Corporate Marketing, directs the marketing of all active and upcoming communities
• Approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.
• Maintain JDE files pertaining to community model homes
• Prepare marketing reports analyzing campaign results
• Maintain department supplies such as directional signs, flags, welcome mats and printed material
• Orders and arranges for installation of community signage
• Participates in the selection of model options
• Hire and manage all vendors for model home openings
• Work closely with model merchandisers, outside interior designers, landscape architects and on-site superintendents
• Merchandise select model homes
• Manage maintenance of model homes after opening, which includes the cleaning, plant maintenance and landscape maintenance of the model complex
• Oversee installation of merchandising and marketing displays in Design Centers
• Update existing model homes
• Schedule and coordinate movers for model home furniture transfers and merchandising
• Meet with vendors and suppliers regarding new upgrades and options to sell to customers
• Manage and track model home furniture inventory
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Qualifications

• Associate's degree (A. A.) or equivalent from two-year college or technical school; or two to three years related experience and/or training
• Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
• Proficiency with MS Office and email