Marketing Specialist

Established in 2015, Create Music Group is a leading music and entertainment company operating as a record label, distribution company, and entertainment network generating over 15 billion music streams monthly. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company leverages its owned IP with its media and technology platform to work with superstar artists, major and independent record labels, and global media brands. It operates Label Engine, one of the largest independent music distribution platforms with over 75,000 artists and 5,000 label clients, and Flighthouse, a digital entertainment brand focused on Gen Z with more than 300 million followers across social media. Based in Hollywood, CA, Create Music Group has 400 employees worldwide.

About the role

Create Music Group is seeking a passionate Digital Marketing Specialist to join our team. This role will provide daily support and collaborate with our Marketing team on various aspects of our artists' marketing campaigns.

Responsibilities

• Collaborate on the execution of marketing campaigns, including:
  • Contributing to the overall plan and strategy
  • Assisting with post seeding and implementation
  • Tracking post metrics and analyzing results across all applicable social media platforms
  • Client-facing tracking such as Creator core
  • Internal tracking on Google Sheets and Docs for tracking and accounting purposes
  • Tracking campaign performance to optimize artist success and budget monitoring
• Understand different fandoms and find unique ways to engage with fans/audiences, including:
  • Finding and understanding fan pages
  • Understanding “clipping” and various ways to source content
  • Staying updated on best practices and trending topics
• Research key influencers and media outlets to partner with for specific songs/campaigns
• Update spreadsheets and assist with administrative work
• Familiarity with YouTube Shorts and posting short-form content
• Understand Instagram seeding (blogs) and crafting attention-grabbing headlines and captions

Requirements

• Eagerness to learn music marketing tactics and strategy
• Extremely knowledgeable in social media platforms, including YouTube, Instagram, TikTok, and X (formerly Twitter)
• Strong interest in pop culture and following social media trends
• Extremely knowledgeable in music and music marketing
• Excellent organization skills and detail-oriented
• Proficient with Google Suite
• Bonus: Knowledgeable in Adobe Suite, Canva, or other content editing tools/software

Pay

$23–$28.00 hourly, with final compensation determined based on the candidate’s experience, skills, and overall fit for the role.