Marketing Specialist

Marketing, Brand Support And Communications

As our Marketing Specialist, your major responsibilities will include:

• Manage advertising/sales promotions by developing ad copy, writing promotional pieces and designing layouts for a variety of media and channels.
• Work with multiple vendors to facilitate production and execution of marketing programs.
• Participate in planning multi-channel marketing programs, member communications and financial wellness efforts.
• Participate in multi-channel marketing planning, including an analysis of competitive products/services and selling techniques, legislation, budgets, pricing and distribution.
• In collaboration with the Marketing Director, produce, launch, monitor and report on email campaigns, member outreach programs, newsletters and other multi-channel marketing communications.
• Build, test and deploy email campaigns, automated journeys and targeted communications; maintain accurate lists and segments using CRM and marketing automation tools.

Digital Channels & Marketing Technology

Maintain and update member touchpoints including the website, online banking messages, virtual assistant content, in-branch digital screens, social media channels and other member-facing platforms and channels.

• Responsible for regular website and digital content updates and maintenance including items such as rate changes, compliance updates, member messaging and promotional offer updates.

Events & Sponsorships, Financial Wellness & Business Development

• Cook up special events; monitor planning, schedules and implementation as required for proper execution of each event.
• Represent the Credit Union by attending events as needed, including evenings and weekends.
• Support Business Development and branch teams with localized campaign support including digital and printed materials, promotional items, community event promotion and on-site presence as needed.
• Contribute to financial wellness initiatives by supporting educational content creation and broader member outreach focused on financial well-being.

Analytics, Reporting & Optimization

• Measure, test and optimize the Credit Union’s communication strategy and campaign performance across email, digital, website, social, direct mail and other marketing channels.
• Aid with marketing analytics, campaign reporting and performance insights, including tracking key metrics, preparing summaries and identifying opportunities to improve future marketing efforts.
• Leverage CRM and marketing automation system data, engagement data and campaign results to identify member segments, support trigger-based marketing and recommend improvements to future campaigns.

Qualifications

• A minimum of two to five years of related marketing experience, preferably within financial services or a regulated industry.
• Bachelor’s degree in Marketing, Communications or related field preferred; or a combination of education and experience equivalent to bachelor’s degree required.
• Exceptional written and verbal communication and interpersonal skills, with the ability to work cross-functionally, build strong internal and external relationships and manage multiple projects and deadlines effectively.
• Prior experience with and basic knowledge of graphic design concepts, content management systems, basic HTML, website content updates, email marketing platforms, social media tools and marketing analytics preferred.

Benefits

• Up to 2% discounts on loans – including first mortgages.
• 401(k) Plan with employer matching contribution.
• Medical, dental, vision insurance.
• Long-term disability insurance.
• Life insurance.
• Voluntary insurance.
• Employee assistance program.
• Emergency savings account with employer contribution.
• Student loan paydown assistance.
• Tuition reimbursement and more.
• Financial Wellness benefits and resources.

Pay

Pay Range: $30.25 - $37.80; based on skills and experience.