Marketing Specialist

About the role

A Marketing Specialist at CTC is a versatile, hands-on marketer who brings design and copy craft to life across our brand's channels. You will design graphics across our marketing channels — from YouTube thumbnails and social posts to slide decks and beyond; write B2B copy that speaks to DTC ecommerce brands; execute the social content calendar across LinkedIn, YouTube, and X, adapting each piece to fit the platform; and stay ahead of market and design trends. You use AI tools to work efficiently across all of it. Your job is to take a brief and turn it into on-brand, finished work, quickly.

Responsibilities

• Uses AI tools (e.g. ChatGPT, Claude, Midjourney/Firefly) daily to speed up ideation, drafting, and production
• Knows when AI output needs human review, and can identify and correct off-brand or inaccurate output before it goes out
• Designs YouTube thumbnails, data-driven graphics, and social posts (LinkedIn, X) that are on-brand and built to earn clicks
• Maintains visual consistency with brand guidelines across every format
• Writes copy that speaks to DTC ecommerce brand stakeholders, from CMOs to marketing managers
• Adjusts tone and message for decision-makers versus end users within the same account
• Builds copy appropriate to funnel stage, from top-of-funnel education to bottom-of-funnel conversion
• Executes the social content calendar across LinkedIn, YouTube, and X, matching format and tone to each platform
• Follows marketing, design, and social trends and can separate real signal from noise
• Flags relevant trends to the team and can move quickly to execute once given direction to test one
• Understands when to send an email and why, mapping sends to funnel stage and calendar moments
• Writes and structures email content that fits the goal of each send
• Identifies clippable, high-retention moments in long-form video and cuts them into short-form content
• Comfortable in tools like CapCut, Premiere, or Descript for cutting, captioning, and formatting
• Bonus: Adds simple motion or animation to social and video content to stand out in-feed
• No direct reports — this is an individual contributor role
• Internal — focused on elevating CTC's own marketing and brand strategy rather than managing client accounts
• Focus IC | Days & Weeks

Qualifications

• AI-assisted marketing workflows
• Graphic design
• B2B copywriting for DTC ecommerce
• Social media execution
• Trend fluency
• Email marketing
• Video editing (long-form to short-form)
• Domain management

Next-level skills

• Email marketing
• Video editing (long-form to short-form)
• Domain management

Benefits

This role begins as a 3–6 month contract engagement, with the intention of converting to a full-time position based on performance and fit.

Pay

DURING THE CONTRACT PERIOD (Months 1–6): $28-35 per hour

Upon full-time conversion: $62,000 – $82,000 base salary, annually

Schedule

Flexible schedule

About Us

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them. To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.

We Set the Standard
We Are Driven To Increase Value
We Create an Environment of Excellence

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