Marketing Specialist
About the role
Location: Milwaukee Metro. Love pets and want to build brands people care about? We're looking for a Marketing Specialist to join our Kaytee Pet team and help bring new products to life—from concept to shelf. We’re a collaborative, down-to-earth team that values curiosity, accountability, and continuous improvement. We believe great ideas can come from anywhere—and we encourage questions, learning, and growth. We take pride in creating a supportive environment where employees feel valued, empowered, and encouraged to make an impact while growing both personally and professionally. In this role, you’ll collaborate cross-functionally with product development, R&D, operations, and creative teams to bring products to market, manage a large portfolio, and shape how our brands show up in-store and online. If you're organized, curious, creative, and excited to grow in marketing, this is a strong entry point into brand or product management.
What you’ll gain:
- Hands-on experience launching products in a national consumer brand
- Experience developing products to be sold in traditional brick and mortar stores and extensive experience in what it takes to win in Ecommerce
- Exposure to cross-functional teams across marketing, product, and operations
- Experience working with real market and sales data
- A clear path to grow into Brand Management or Product Management roles
- Exposure to the full product lifestyle, from concept through launch and post-launch optimization
- Ownership of projects with visible impact on the business
- Opportunities to present work to internal stakeholders and contribute to key business decisions
Responsibilities
- Help manage a portfolio of products across our Kaytee Small Animal and Pet Bird businesses
- Support new product launches from concept through market release
- Create clear, actionable creative briefs for packaging, digital, and marketing materials
- Maintain and update product information across digital and print platforms
- Use data and market trends to support pricing, merchandising, and assortment decisions
- Partner with cross-functional teams (Sales, R&D, Operations, Finance, and external agencies) to keep projects moving and aligned
- Develop sales tools and materials that help bring products to life for customers
- Support day-to-day marketing operations and ensure projects stay on track
- Ensure packaging meets brand, legal, and regulatory requirements
- Manage multiple concurrent projects across marketing, product, and operations teams
- Develop shot lists, and scripts for product videos and digital campaigns
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 1-2 years of experience in marketing, product management, or a related field (CPG experience is a plus)
- Familiarity with syndicated data (Nielsen, IRI) is a bonus, not required
- Strong organizational and project management skills with the ability to handle multiple projects at once
- Clear communication skills (written and verbal)
- Comfort working in tools like Microsoft Excel, PowerPoint, and Word
- A proactive mindset—you ask questions, solve problems, and take initiative
- Interest in or passion for the pet industry (experience with small animals or pet birds is a plus)
Benefits
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and annual employer discretionary contribution
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional certifications)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid parental leave
Schedule
Currently working a hybrid schedule: 4 days in office, 1 day remote