Marketing Specialist

About the role

Carotek, a SunSource company, provides process equipment solutions for the industrial, commercial and municipal markets in North Carolina, South Carolina, Tennessee, Georgia and Virginia. Carotek represents over 85 manufacturers as their process equipment distributor, representative, and repair center for pumps, blowers, heat exchangers, valves, instrumentation, IIoT, steam, hydronics and municipal products.

Responsibilities

• Contribute to and create email marketing campaigns
• Review, maintain and update marketing collateral, including line cards, brochures, business cards, direct mail pieces, letters, postcards, lead capture forms, and presentations using various design software
• Assist with media buying and PPC advertising, identify new advertising opportunities, monitor current campaigns and identify new opportunities
• Coordinate trade shows, internal events, and community outreach events in the production of signage, trade show displays, and marketing collateral. Coordinate the production of signage, displays, and marketing materials to ensure successful trade shows, career fairs, community outreach, and events. Assist with pre- and post-event marketing activities
• Create content for our websites and social media (product pages, landing pages, ads, etc.)
• Implement Customer Satisfaction survey tools and output, manage our Customer Satisfaction Program
• Support Carotek's CRM with procedures and work instructions by following established processes and supporting their continual improvement
• Assist our sales team with creative ways that Marketing can help drive sales
• Participate in the preparation and facilitation of the Marketing meetings
• Assist with administrative marketing tasks including database and prospect list management, CRM system, prospect list, and lead management
• Perform other similar or related duties as assigned or instructed

Qualifications

• Experience with lead management or CRM software is preferred