Marketing Specialist

Location: Miami Gardens, FL 33056 | Requisition ID: 5328 | Property: Calder Casino

About the role

Calder Casino is a fast-paced and exciting place to be! We are looking for a Marketing Specialist to join our diverse and dynamic team. This role serves as a key liaison between internal stakeholders and external advertising partners, coordinating marketing campaigns across digital, social media, email, and traditional channels. Responsibilities include content creation, bilingual (English/Spanish) copywriting, social media management, campaign execution, graphic design, photography and videography, performance reporting, and online community engagement. This position requires a creative, organized, and detail-oriented professional with strong communication skills and a passion for delivering engaging guest-focused experiences. Candidates with prior experience in Casino and Gaming are highly encouraged to apply!

Responsibilities

• Coordinate and manage marketing projects with external advertising agencies, ensuring deliverables are completed on time, within scope, and aligned with organizational objectives and brand standards.
• Collaborate with Digital Marketing Manager to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Bilingual (English/Spanish) copywriting and proofreading for promotional materials, social media, email campaigns, and website content.
• Work closely with the database team on the planning and execution of all email marketing campaign strategies to support promotions, events, new games, and special offers.
• Manage and update the department's social media calendar.
• Coordinate campaign execution across email, paid social, and organic social channels.
• Create relevant, unique, and engaging content for our social media platforms including Facebook and Instagram.
• Create marketing materials such as flyers, brochures, business cards, event signage, and promotional posters using design tools (e.g., Adobe Creative Suite).
• Monitor all social media channels for guest feedback daily and respond in a timely manner.
• Supervise online activity for fraudulent or suspicious interactions and fake accounts.
• Foster dialogue on social media platforms to create interactive relationships with guests.
• Work with the advertising agency to measure the effectiveness of social media efforts.
• Develop and execute social media campaigns and growth initiatives; track, analyze, and report performance metrics to measure effectiveness and support continuous improvement.
• Capture and manage original photo and video content, maintaining an organized library of approved digital assets to support marketing, branding, and communications initiatives.
• Identify and coordinate guest-generated content opportunities.
• Stay current with social media trends, platform features, video formats, sounds, hashtags, and content styles.
• Assist with casino events and promotions as needed.
• Other duties as assigned.

Requirements

• Excellent oral and written communication skills.
• Bilingual fluency in English and Spanish (reading, writing, and speaking) is required.
• High level of professionalism with the ability to react well under pressure.
• Adherence to Code of Conduct and all Calder Casino policies and procedures.
• Maintain and promote our business strategy.
• Maintain an open-door policy for Team Members to allow open communication.
• Demonstrated ability to provide exceptional guest service, build positive relationships, and effectively resolve concerns to ensure a superior guest experience.
• Ability to work in a fast-paced environment and interact with internal departments.
• Ability to exercise sound business judgment and generate effective solutions quickly as necessary.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, Public Relations, or a related field preferred. A combination of relevant education and at least two years of professional experience in marketing, communications, public relations, or a related field will also be considered.
• Strong computer skills with a fundamental knowledge of email marketing platforms, preferably Salesforce.
• Familiarity with Adobe Products, including InDesign, Photoshop, Illustrator, and Acrobat preferred.
• Familiarity with a content management system, preferably WordPress.
• Familiarity with SEO and Google Analytics preferred.
• Ability to obtain and maintain a valid gaming license.

Benefits

• Paid Time Off
• 401K
• Medical, Dental, Vision
• Life, STD, LTD
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Team Member exclusive discounts

Pay

$50,000 - $55,000 per year

Physical Requirements

While performing the duties of this job, the employee is frequently required to sit or stand; walk; reach with hands and arms; use fingers to handle, or feel objects, tools, or controls; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. The employee may be required to lift and/or move up to 30 pounds. The noise level in the work environment is usually moderate to loud. The employee is subjected to circulate