Marketing Specialist

Blue Bird (NASDAQ: BLBD) is a technology leader and innovator in school buses, founded in 1927. The company designs, engineers, and manufactures school buses with a focus on safety, reliability, and durability. Blue Bird is a leader in low- and zero-emission school buses, with over 25,000 propane, natural gas, and electric buses sold, transforming student transportation through cleaner energy solutions.

About the role

Reporting to the Marketing Manager, this role focuses on planning and executing initiatives in digital, product, and brand marketing. The position requires a creative, detail-oriented, and highly organized individual who collaborates with internal marketing teams and cross-functional groups to drive brand visibility, customer engagement, and business growth.

Responsibilities

• Execute multi-tiered marketing initiatives in collaboration with the Marketing Manager, providing data-driven feedback and insights to optimize campaign performance.
• Conduct market intelligence and competitive analysis to identify industry trends, benchmark positioning, and maintain a competitive edge.
• Enforce brand guidelines and messaging integrity, ensuring all external-facing content aligns with Blue Bird’s core values and corporate identity.
• Cultivate cross-functional relationships across internal teams and external stakeholders to align business goals.
• Maximize website and social media performance to increase brand engagement, traffic, and overall digital platform impact.
• Drive inbound lead generation via CRM frameworks, deploying data-backed relationship-nurturing best practices to accelerate the sales pipeline.
• Establish an integrated campaign and content calendar with internal teams to maintain focus on value delivery and ROI.
• Design multi-channel advertising campaigns and comprehensive media plans from conceptualization through deployment.
• Produce high-quality marketing collateral, including sales presentations, program overviews, promotional videos, and photography.
• Orchestrate end-to-end trade show strategies, including budget oversight, logistics, and on-site marketing support.
• Develop and maintain marketing materials, content, procurement, and stock levels of brochures and brand assets.
• Maintain structured, accessible digital archiving systems for all creative assets, presentations, and multimedia libraries.
• Collaborate with the marketing team on media, dealer communications, website updates, and customer surveys.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 2-3 years of experience in graphic design, sales, marketing, and communications.
• U.S. citizenship or permanent residency with authorization to work in the United States.

Skills

• Experience working on marketing campaigns and knowledge of digital marketing and social media platforms.
• High-level understanding of B2B business; automotive industry experience is a plus.
• Ability to work independently, handle multiple projects simultaneously, and meet deadlines.
• Proficiency in event management software, marketing tools, and Microsoft Office.
• Excellent organizational, project management, and time management skills.
• Ability to remain calm under pressure and maintain a customer-service mindset.
• Ability to lift up to 30 lbs.
• Willingness to travel extensively (up to 35%), including evenings and weekends during events.
• Basic knowledge of photography and media production; proficiency in Adobe Creative Suite is a plus.
• Fluent French is a plus.
• Experience in event planning or coordination in a corporate environment is a plus.
• Budget management experience is a plus.

Benefits

• Continued professional development opportunities.
• Medical, dental, and vision insurance.
• 14 paid holidays.
• Vacation time.
• 401k with company match.