Marketing Specialist

Digital Marketing

The Marketing Specialist works closely with Market Segment Managers, global marketing and sales team to plan, execute, and optimize digital initiatives that generate leads, enhance brand visibility, and support revenue growth, while ensuring all activities align with the North America marketing budget and demand generation goals.

• Partnering with Market Segment Managers, global marketing teams and sales to align lead generation efforts and strengthen conversion strategies.

• Building automated marketing campaigns for lead nurturing and conversion, driven by user segmentation.

• Developing and executing email marketing programs, including segmentation, A/B testing, deployment, and ongoing optimization.

• Data & Segmentation (Hubspot): Segmenting target audiences, maintaining data hygiene, and analyzing campaign performance to refine targeting and messaging strategies.

• Digital Campaign Execution: Managing digital advertising, promotions, retargeting, and outbound marketing programs.

• Performance Analysis (Hubspot, Sales Force): Tracking and reporting on key campaign metrics, using insights to improve conversion rates and maximize ROI.

• CRM & Data Management (Hubspot & Sales Force): Monitoring and managing CRM integrations, ensuring data accuracy, and maintaining high quality, actionable marketing data.

• Lead Management (Hubspot & Sales Force): Overseeing lead scoring processes (Hubspot) and ensuring timely handoff of qualified leads to the sales team (Sales Force).

• Virtual Events & Webinars: Coordinating and producing webinars, virtual events, and other digital field marketing activities.

• Social media & Communications: Managing social media scheduling, content distribution, and audience engagement.

• Technical Troubleshooting: Identifying and resolving issues related to campaign execution, integrations, tracking, or marketing technology performance.

Tradeshows & Events

The Marketing Specialist also supports the planning and execution of tradeshows and in-person events. Responsibilities include:

• Participating in scheduled packing days at the office or warehouse and assisting with inventory, labeling, and preparation of materials for shipment.

• Coinciding logistics, documentation, and digital assets related to event preparation and marketing.

• Supporting post event activities, including lead processing, follow up coordination, and performance reporting.