Marketing Specialist

Duties And Responsibilities

• Develop and execute comprehensive marketing plans aligned with organizational goals and objectives.
• Drive brand awareness and increase brand visibility through strategic marketing and advertising initiatives, including paid and earned media.
• Develop promotional strategies and campaigns to support Bernalillo County's messaging, branding, and public services.
• Maintain and strengthen brand identity, messaging, and positioning across all marketing channels.
• Ensure brand integrity and consistency across all marketing materials, communications, and customer touchpoints.
• Lead the Bernalillo County Brand Committee, ensuring compliance with brand standards while providing guidance on brand strategy, visual identity, and messaging consistency.
• Identify target audiences, market opportunities, and emerging trends to support brand awareness and countywide campaign growth.
• Understand internal client goals, target audiences, and marketing objectives to develop effective marketing solutions.
• Plan, develop, implement, and manage integrated marketing and advertising campaigns across multiple channels, including digital, social media, email, outdoor, print, web, and other media.
• Collaborate with the County's communications teams—including Creative Services, Web, Social Media, Public Information Officers, Media Buying, Digital Marketing, and Production—to develop compelling advertising campaigns and promotional materials.
• Design and execute innovative marketing campaigns that increase constituent engagement and deliver measurable results.
• Develop campaign briefs, proposals, presentations, and performance reports.
• Coordinate campaign calendars, timelines, budgets, deliverables, and project schedules to ensure successful execution.
• Conduct market research and competitive analysis to identify trends, demographic shifts, market opportunities, and emerging needs.
• Analyze consumer behavior and audience insights to improve campaign effectiveness and expand reach.
• Apply data-driven insights to refine marketing strategies, optimize channel performance, and strengthen customer engagement.
• Monitor industry trends, market developments, and emerging marketing technologies to identify new opportunities.
• Monitor and analyze campaign performance, key performance indicators (KPIs), conversion rates, customer engagement metrics, and return on investment (ROI) for public funds.
• Evaluate marketing effectiveness and provide strategic recommendations for campaign optimization and continuous improvement.
• Establish and manage marketing and advertising budgets, resources, timelines, and project deliverables.
• Cook up vendor relationships, resource allocation, and project schedules to ensure the successful and timely completion of marketing initiatives.

Requirements

The Marketing Specialist must have:

• A bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• Two (2) years of related work experience in marketing, advertising, campaign development, and implementation.
• Master’s degree preferred.

Qualifications

The Marketing Specialist should possess:

• Strong written and verbal communication skills.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Experience with digital marketing tools and platforms.
• Knowledge of public relations and crisis communication.
• Understanding of government regulations and compliance.

Skills

The Marketing Specialist should have:

• Strategic thinking and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Strong attention to detail and accuracy.
• Excellent interpersonal and communication skills.
• Ability to work effectively with diverse groups and stakeholders.
• Experience with social media management and analytics.
• Knowledge of SEO and content marketing.

Benefits

Bernalillo County offers:

• Generous leave accruals.
• Career development opportunities.
• Remote & flex-work options as appropriate.
• Longevity pay.
• Education assistance program.
• Health benefits.
• Lucrative retirement.
• And many other thoughtful rewards.

Pay

$54,018.00 - $85,363.00 per year.

Schedule

Full-time, Monday through Friday, 8:00 AM to 5:00 PM.