Marketing Specialist

We need to output HTML fragment with sections: About the role? The posting includes purpose/core values, position summary, knowledge/skills/abilities, essential job functions, specific education/experience, physical demands, travel requirements, etc. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content accordingly. We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO etc. Also remove cookie/navigation/legal etc. The posting includes an EEO statement at end; we should remove that. Also remove "The Bedrock Experience" maybe not needed? It's fluff but could be considered part of About the role? Might keep as prose under About the role. We need to include sections only when posting has real specific content. So we can have sections: About the role (purpose/core values + position summary + The Bedrock Experience maybe). Responsibilities (essential job functions). Requirements (specific education/experience). Skills (knowledge/skills/abilities). Benefits? Not mentioned. Pay? Not mentioned. Schedule? Not mentioned (though mentions regular in-person work, travel up to 10%). Could we make a Schedule section? The posting says "This position is based in Nashville, TN, and requires regular in-person work from our Nashville corporate office." That's about work location, not schedule. No explicit schedule. So we should not create Schedule section unless stated. Benefits not stated. Pay not stated. So we omit those. We need to use

• for any list of duties/requirements/benefits. So for Responsibilities we can list each essential job function as
• . For Requirements we can list education/experience as
• . For Skills we can list knowledge/skills/abilities as
• . For About the role we can use

  prose. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, except boilerplate removed. Let's extract content: - At Bedrock Property Management, we do things a little differently... (purpose/core values). We'll keep that as prose under About the role. - Bedrock Property Management Purpose and Core Values: The relentless focus... (list of core values). We'll keep that. - POSITION SUMMARY: ... (the paragraph). We'll keep. - This position is based in Nashville, TN, and requires regular in-person work from our Nashville corporate office. (maybe include under About the role or Responsibilities? It's about work location; could be part of About the role.) - KNOWLEDGE/SKILLS/ABILITIES: list bullet points (the long list). We'll put each as

• under Skills. - ESSENTIAL JOB FUNCTIONS: list of duties (many). We'll put each as
• under Responsibilities. - SPECIFIC EDUCATION OR EXPERIENCE: Required: ... Preferred: ... We'll put each as
• under Requirements. - PHYSICAL DEMANDS AND WORK ENVIRONMENT: list. Could be part of Requirements? Might be its own section? Not among allowed headings; we could incorporate into Requirements or maybe as a separate section like "Working Conditions" but not allowed. Since only allowed headings are those, we could put physical demands under Requirements as part of qualifications? Or maybe we can omit? But we must preserve all substantive information. We could include it under Requirements as a
  • list. That's acceptable. - TRAVEL REQUIREMENTS: Up to 10% travel anticipated. Could be part of Requirements or maybe under Responsibilities? We'll put under Requirements as a bullet. - The Bedrock Experience paragraph: we can include under About the role. - EEO statement: remove. Now construct HTML. We need

    headings for each section we include. Order: About the role, Responsibilities, Requirements, Skills. We'll not include Benefits, Pay, Schedule. Let's craft. About the role: combine purpose/core values, position summary, location, Bedrock Experience. We'll need to ensure we don't lose any detail. Let's write prose: At Bedrock Property Management, we do things a little differently. We're not your ordinary property management group and pride ourselves on doing business with smarts while being unexpected. We thrive on showing investors, customers, and residents that property development & management doesn't have to be boring. Most property management companies refer to the team that keeps things running smoothly as "maintenance", but we are NOT most property management companies. Bedrock focuses on providing the best service to our residents and our owners! Bedrock Property Management Purpose and Core Values: The relentless focus on genuine care and standards of excellence for our residents, guests, and clients is our highest mission. Our common purpose is to make a meaningful impact in the lives of others through selfless service. Our Core Values: Win As One: We treat everyone with respect, kindness, and empathy. Harnessing cross-functional collaboration, we elevate success, understanding the principle ‘good for the hive, good for the bee.’ By Any Means: No matter the ask, we find a way and take total ownership to make it happen. We Forget The Ordinary, by making the impossible ideas possible, consistently going above and beyond, without compromising integrity. Continual Growth: We seize every opportunity to grow and develop as individuals, employees, and as a company. Be Clear, Be Kind: We believe in the kindness of clarity, courageously embracing hard conversations to advance together with shared understanding and transparency. POSITION SUMMARY: Bedrock Property Management is seeking a results-driven and detail-oriented Marketing Specialist to support and execute marketing initiatives across a portfolio of 150+ multifamily properties. This role is responsible for managing property-level marketing execution, ensuring brand consistency, optimizing performance, and driving operational efficiency across marketing channels. The Marketing Specialist will take ownership of campaign execution, property transitions, and performance reporting while serving as a key partner to operations, vendors, and internal stakeholders. This position is ideal for someone who can balance strategy with execution and is ready to take the next step beyond coordination into ownership and impact. This position is based in Nashville, TN, and requires regular in-person work from our Nashville corporate office. The Bedrock Experience: We're creating a different kind of company at Bedrock. We promise we will never be ordinary, which we hope you can see by this job description. At Bedrock, you will be pushed to accomplish more than you ever thought possible. You will be challenged by your team leader and your peers to achieve more and to find better ways and do your best work. If you believe in yourself, enjoy a challenge, and appreciate working with exceptional people, then Bedrock could very well be the last company you ever work for. That's a lot but okay. Now Responsibilities: list each essential job function. Let's extract them: - Own execution of property-level marketing campaigns across digital and traditional channels, ensuring alignment with company strategy and brand standards - Manage and optimize property listings across ILS platforms (Apartments.com, Zillow, etc.), ensuring accuracy, performance, and strong visual presentation - Partner with internal teams and vendors to coordinate advertising, social media, and promotional efforts for new developments, lease-ups, and stabilized communities - Oversee and maintain marketing assets including photography, floor plans, and signage to ensure consistency and quality across the portfolio - Analyze campaign performance and marketing data, identifying trends and opportunities to improve results and inform decision-making - Lead marketing coordination for property transitions (onboarding/offboarding), ensuring seamless execution across websites, listings, branding, and vendor partners - Serve as a primary point of contact during property transitions, collaborating with operations, vendors, and property teams to ensure timelines and deliverables are met - Manage project timelines, prioritize deliverables, and ensure marketing initiatives are executed accurately and on schedule - Monitor and manage incoming marketing requests through Jira, ensuring timely responses, proper prioritization, and resolution - Identify process improvements and efficiencies to enhance marketing operations and scalability - Performs all other duties as assigned We'll put each as

    . Now Requirements: Specific education or experience + Physical demands + Travel requirements. Required: - 1-3 years of marketing experience, preferably in real estate, property management, or a related industry - Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience) - Proficiency in Microsoft Office and experience working with marketing platforms and tools Preferred: - Experience with ILS platforms (Apartments.com, Zillow, etc.) - Familiarity with marketing analytics and reporting tools - Experience coordinating with external vendors and managing multiple stakeholders - Exposure to multifamily, real estate, or hospitality industries Physical Demands and Work Environment: - Frequently sit, stand, and walk; regularly talk or hear; use hands/fingers for handling controls; occasionally climb, stoop, kneel, crouch, or crawl. - Occasionally lift/move up to 25 lbs. - Visual acuity: close, distance, peripheral vision, and focus adjustment. - Work environment noise typically moderate. - Work must sometimes be performed outdoors—able to handle varying seasonal temperatures. Travel Requirements: - Up to 10% travel anticipated. We'll combine all as

    under Requirements. Now Skills: Knowledge/Skills/Abilities list. Let's extract each bullet: - Strong understanding of digital marketing channels, including ILS platforms, social media, and online advertising - Ability to analyze marketing data and translate insights into actionable recommendations to improve performance - Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment - Strong attention to detail with a focus on accuracy, quality, and brand consistency - Effective verbal and written communication skills, with the ability to collaborate cross-functionally and engage with internal teams and external vendors - Ability to work independently, take initiative, and manage projects with minimal supervision - Strong problem-solving skills with the ability to identify issues, recommend solutions, and drive resolution - Demonstrated ability to take ownership of responsibilities and follow through to completion - Ability to adapt to changing priorities and thrive in a dynamic, fast-paced environment - Collaborative mindset with the ability to build and maintain effective working relationships - Creative thinking skills with the ability to contribute ideas while adhering to established brand guidelines We'll put each as

    . Now ensure we didn't miss any substantive info: The "Bedrock Property Management Purpose and Core Values:" line we included. The "POSITION SUMMARY:" we included. The "This position is based in Nashville, TN, and requires regular in-person work from our Nashville corporate office." included. The "The Bedrock Experience" we included. The EEO statement removed. Now produce HTML. We'll wrap sections in maybe not needed. Just output headings and content. Example:

    About the role

    ...

    Responsibilities

    • ...
    ...

    Requirements

    • ...
    ...

    Skills

    • ...
    ...

    Make sure no extra whitespace issues. Let's craft the About the role paragraph(s). Could be multiple

    but we can combine into one

    with line breaks? Better to keep as multiple

    for readability but still okay. The instruction: use

    for prose. So we can have multiple

    elements. We'll produce:

    About the role

    At Bedrock Property Management, we do things a little differently. We're not your ordinary property management group and pride ourselves on doing business with smarts while being unexpected. We thrive on showing investors, customers, and residents that property development & management doesn't have to be boring. Most property management companies refer to the team that keeps things running smoothly as "maintenance", but we are NOT most property management companies. Bedrock focuses on providing the best service to our residents and our owners!

    Bedrock Property Management Purpose and Core Values: The relentless focus on genuine care and standards of excellence for our residents, guests, and clients is our highest mission. Our common purpose is