Marketing Specialist

About the role

The Marketing Specialist will assist in growing and managing our social media presence, assist with internal communications projects, and provide marketing support for the sales team.

Responsibilities

• Aid in planning, coordinating and executing marketing campaigns, events and sponsorships.
• Manage social media platforms and digital channels to grow brand awareness and customer engagement.
• Create, edit and organize photo and video content for use in digital and print marketing.
• Support email marketing campaigns, newsletters and company communications.
• Maintain and update company websites, ensuring accuracy and timely content updates.
• Cook up with internal departments and external partners to ensure consistent branding and messaging.
• Maintain the marketing calendar, ensuring timely execution of campaigns and promotions.
• Monitor campaign performance and provide reporting on key metrics.
• Aid in the design and distribution of collateral such as flyers, banners, presentations and advertisements.
• Ensure brand standards are upheld across all marketing and communication efforts.
• Perform all other duties as assigned by management in a professional and efficient manner.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 3-5 years of experience in marketing, social media or communications preferred
• Strong writing, editing and organizational skills
• Experience with social media management, email platforms and content creation tools
• Basic design or video editing skills a plus (Canva, Adobe Suite, etc.)
• Ability to work independently, manage multiple projects and meet deadlines
• A team player with a proactive mindset and attention to detail

Qualifications

Beard Equipment Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.