Marketing Specialist

Andromeda Systems Incorporated (ASI) provides tools and services to assist Physical Asset Owners, Fleet Managers, and Military Program Managers in gaining critical insights into their equipment’s performance, identifying system improvements, optimizing operations and support, making better business decisions, and achieving measurable life-cycle cost savings. ASI offers unparalleled expertise and capabilities in the Reliability, Maintenance, Supportability, and Logistics disciplines. Our staff of internationally recognized leaders are shaping the industry and developing revolutionary solutions in the military and commercial sectors. Clients leverage our experience and cutting-edge analytical tools to improve asset performance and reduce life-cycle costs.

Responsibilities

• Demand Generation and Campaign Management
  • Plan, launch, and measure integrated marketing campaigns across email, paid media, content, and events that generate qualified leads for company products and services
  • Build and manage email nurture and outbound sequences within the company CRM and marketing automation platform, including list segmentation, testing, and deliverability management
  • Manage and optimize paid media campaigns across Google Ads, LinkedIn, and other relevant platforms, including audience and keyword strategy, ad copy, landing pages, and performance reporting
  • Coordinate lead routing, scoring, and follow-up cadence with the sales team, and report on marketing sourced and marketing influenced pipeline
  • Support account-based marketing efforts through targeted list development, campaign personalization, and coordinated sales outreach
• Content, Web, and Search
  • Develop and manage content that speaks credibly to technical and operational audiences, including case studies, solution briefs, blog articles, product collateral, and video
  • Manage the company website, including landing page development, on-page SEO, content updates, conversion tracking, and ongoing performance improvement
  • Create, edit, and distribute the company newsletter, including gathering input from internal stakeholders
  • Create and edit video content for marketing campaigns, product demonstrations, and customer communications
  • Support business development and capture teams with capability statements, one-pagers, past performance summaries, and proposal graphics
• Brand, Social, and Events
  • Manage company social media channels with an emphasis on LinkedIn as a business development and account engagement channel
  • Manage tradeshow and conference execution end to end, including registration, personnel enrollment, booth logistics, shipping, collateral preparation, and pre-show and post-show lead follow-up
  • Maintain inventory of tradeshow giveaway items and marketing collateral
  • Maintain brand consistency and messaging standards across all customer-facing materials
• Analytics and Reporting
  • Build and maintain reporting on campaign performance, cost per lead, conversion rates, and contribution to pipeline
  • Conduct market and competitive research to inform positioning, messaging, and campaign strategy
  • Analyze program performance, identify strategic weaknesses, and make recommendations on where budget and effort should shift

Requirements

• Bachelor's degree in marketing, communications, business, or a related field
• Two to four years of progressively responsible marketing experience, preferably in a B2B, technical, or agency environment
• Hands-on experience building or supporting paid media campaigns, including Google Ads and LinkedIn Campaign Manager
• Working experience in a CRM or marketing automation platform such as Insightly, HubSpot, Salesforce, or Marketo
• Familiarity with SEO and web analytics, including Google Analytics 4
• Strong writing skills with a demonstrated ability to turn technical subject matter into clear, persuasive messaging
• Proficiency with Microsoft 365 and graphic design or video editing tools
• Exceptional verbal and written communication skills

Preferred Qualifications

• Experience marketing technical or complex products to industrial, aviation, defense, or government buyers
• Familiarity with enterprise asset management, CMMS, reliability engineering, or maintenance and sustainment concepts
• Experience supporting account-based marketing programs or working with intent data platforms such as ZoomInfo or similar
• Agency background with experience managing multiple accounts or campaigns simultaneously
• Experience using Insightly, Captivate, Articulate 360, Adobe Premiere, or similar

Work Authorization/Security Clearance

Must be a U.S. Citizen. Eligible to obtain a security clearance.

Benefits

• 401(k) plan with immediate 100% vesting and 4% discretionary match
• Paid leave including PTO, holiday, bereavement, and military
• Generous medical, dental, and vision insurance for employees and their families
• Health and dependent care FSA
• Company-provided life/AD&D, as well as supplemental life and disability insurance
• TRICARE Supplement
• Employee Assistance Program
• Tuition assistance and professional development
• Bonus programs

Pay

$26.00-$31.00 per hour