Marketing Specialist

For over 50 years, AmeriLife has been a leader in the development, marketing, and distribution of annuity, life, and health insurance solutions for those planning for and living in retirement. Associates contribute to supporting agents, marketers, and carrier partners in a rapidly evolving industry.

About the role

This position manages projects to ensure efficient and effective project management and development of marketing materials that support business objectives. The role serves as the designated marketing partner to assigned Crump business units, developing and owning annual marketing plans and strategies, and creating associated marketing materials. Administrative duties are also performed as required.

Responsibilities

• Serve as marketing partner for assigned business units and maintain a regular meeting schedule with key business unit leaders.
• Develop marketing plans in collaboration with business unit leaders and marketing management.
• Create marketing deliverables to support the marketing plan, including broadcast emails, brochures, one-pagers, advertising, contests & incentives, internal communications, website content, social media postings, trade show exhibits, and audio/visual presentations.
• Proofread and edit copy prior to submission for final approval.
• Follow the stated marketing and compliance review process to gather approvals for marketing deliverables, ensuring they meet legal, regulatory, and company branding requirements.
• Assist in the design and execution of custom surveys to assess campaign effectiveness.
• Perform routine administrative functions for the department, such as list management, inbox management, internal project management, and recurring external emails.

Requirements

• Bachelor’s degree in marketing or communications, or equivalent education, training, and work-related experience.
• Two years of experience in a Marketing role.
• Proven project management experience.
• Ability to build relationships with teammates, internal and external clients, and vendors.
• Understanding of design capabilities and online content presentation options.
• Experience with marketing and communications best practices, including social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meeting and events.
• Strong writing, editing, and proofreading skills, including knowledge of and adherence to AP Style Guidelines.
• Basic understanding of the life insurance industry, including the ability to explain basic industry terms.
• Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator, and Dreamweaver).
• Advanced knowledge of marketing automation tools and customer relationship management systems, as well as strategic campaign development.
• Ability and willingness to host virtual events using company software like Webex, including providing creative ideas to increase interaction and attendee engagement.

Skills

• Effective interpersonal and written communication skills.
• Ability to provide excellent customer service to both internal and external customers.
• Effective time management and prioritization skills.
• Ability to work independently as well as in a team environment.
• Proficiency in Microsoft Office software products and basic computer applications in a Windows environment.
• Problem-solving and analytical skills.
• Ability to communicate with individuals at all levels of the organization.

Preferred Qualifications

• Experience with Marketo.
• Experience with Microsoft Dynamics.
• Prior marketing experience in the insurance industry.
• Knowledge of Crump, its carriers, business partners, and affiliates.

Benefits

• Comprehensive benefits package including PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.