Marketing Specialist

About the Role

The Marketing Specialist supports Aleut’s communications and marketing efforts by developing, coordinating, and publishing content that informs and engages shareholders, descendants, and other key audiences. This role serves as a day-to-day lead for shareholder-facing communications projects, including newsletters, campaigns, social media, collateral, and related initiatives. The Marketing Specialist helps ensure content is accurate, timely, aligned with Aleut’s branding and values, and informed by performance metrics to improve engagement and effectiveness.

Responsibilities

• Champion Aleut values: accountability, transparency, and rigor.
• Develop and implement content strategies for Aleut shareholders and descendants.
• Create, edit, and publish high-quality content for various platforms including social media and newsletters.
• Serve as day-to-day lead for shareholder-facing communications projects, ensuring deliverables are completed on time and aligned with organizational goals.
• Manage merchandising and collateral needs for various events and Aleut Shop.
• Build and maintain relationships with shareholder artists, supporting Aleut events and other shareholder engagements.
• Collaborate with the Marketing & Communications team to ensure content aligns with brand messaging and business objectives.
• Collaborate with internal teams on corporate and shareholder-facing communications projects.
• Conduct research to ensure content is accurate, relevant, and timely.
• Analyze content performance metrics and adjust strategies accordingly to improve engagement.
• Manage content calendar, ensuring timely delivery of all content pieces.
• Lead quarterly printed and digital newsletters, including scheduling, content planning, contributor coordination, and project management.
• Serve as the primary communications lead for shareholder-facing campaigns, projects, and initiatives.
• Stay updated on industry trends and competitor activity to identify opportunities for content development.
• Support shareholder event coordination.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in communications, public relations, marketing, journalism, or related field.
• OR High school Diploma or equivalent and two (2) years of direct experience in communications, public relations, or marketing.
• OR in lieu of direct experience, five (5) years’ experience in an administrative support position within an office setting.

Skills

• Strong project management skills.
• Ability to manage multiple projects and meet targeted deadlines.
• Ability to work independently and collaboratively in a fast-paced environment.
• Ability to provide feedback to marketing agencies in a clear and concise manner.
• Ability to take constructive feedback and apply it to future performance.
• Excellent customer service skills with both internal and external customers.
• Excellent interpersonal skills.
• Excellent verbal and written communication skills.
• Knowledge of different social media platforms and how to tailor messaging appropriately for each (e.g., Facebook, Twitter, Instagram, LinkedIn).
• Organized with keen attention to detail.
• Proficient in Microsoft Office Suite or related software.
• Strong writing, editing, and proofreading skills with attention to detail.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Benefits

• 401K with employer matching up to 4%.
• Paid holidays (13 per year).
• Paid Time Off (accrued bi-weekly, starts at 6.20 hours per pay period / 20 days a year).
• 100% employer-paid dental and vision for employees and their qualified dependents.
• 100% paid employee life insurance and disability.
• Potential for annual incentive.
• Exclusive tuition benefits: Aleut employees and subsidiaries enjoy in-state tuition rates plus a 10% discount on University of Alaska Fairbanks online courses and certifications.