Marketing Specialist

About the role

Are you passionate about transforming data into actionable business insights? We are seeking a Marketing Specialist to join our Digital Marketing Strategy team and play a key role in optimizing the customer journey through data-driven decision-making. In this role, you will partner with Marketing, Sales, Operations, and Business stakeholders to analyze performance across the customer lifecycle, develop meaningful KPIs, and deliver insights that drive revenue growth and operational excellence. This is a Contract position based out of Carlsbad, CA. This is a fully onsite position in Carlsbad, CA.

Responsibilities

• Analyze marketing and sales performance data, including campaign effectiveness, lead generation, customer engagement, conversion rates, and sales funnel performance.
• Build predictive models, perform statistical analysis, and conduct segmentation and forecasting to identify trends and growth opportunities.
• Design and evaluate experiments (A/B testing and related methodologies) to measure business impact and optimize outcomes.
• Develop interactive dashboards and reporting solutions using Power BI to provide visibility into key business metrics.
• Partner with cross-functional teams to define KPIs and establish measurement frameworks.
• Translate complex datasets into clear, actionable recommendations for both technical and non-technical audiences.
• Identify performance gaps, uncover business opportunities, and recommend data-backed solutions.

Requirements

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or a related quantitative field.
• Experience applying analytics to support marketing, sales, or customer lifecycle initiatives.
• Strong knowledge of:
  • Statistical analysis
  • Predictive modeling
  • Data mining
  • Segmentation analysis
  • Forecasting
  • Experimental design
• Advanced experience with Power BI, dashboard creation, and data visualization best practices.
• Experience with Salesforce (SFDC) reporting, dashboards, and CRM analytics.
• Ability to independently build reports, dashboards, and analytical solutions that influence business decisions.
• Strong communication skills with the ability to present insights to diverse stakeholder groups.

Qualifications

• Experience working within CRM and marketing automation ecosystems.
• Experience supporting digital marketing, lead generation, or sales operations organizations.
• Experience partnering with global, cross-functional teams.
• Proven ability to translate business questions into scalable analytical solutions.
• Strong business acumen and a consultative approach to problem-solving.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Pay

The pay range for this position is $35.00 - $45.00/hr.