Marketing Specialist - Agriculture Group

About the Company

Located in Crawfordsville, Indiana, Banjo Corporation is a leading manufacturer of Liquid Handling Products for Agriculture and Industrial Applications. Specializing in injected molded, glass-reinforced polypropylene products, Banjo prides itself on innovative design, skillful engineering, precise manufacturing, and finding solutions tailored to liquid handling needs.

Banjo’s products—marketed and sold worldwide—include Valves, Electric Valves, Manifold Systems, Dry-Disconnects, IBC/Tank Accessories, Cam Lever Couplings, Pipe Fittings, Line Strainers, and Pumps.

KZValve, located in Greenwood, Nebraska and acquired by IDEX in 2021, brings innovative valve actuation solutions to the Agriculture portfolio. Founded in 1976, KZValve developed a broad portfolio of automated valves with a focus on safety and modernization.

Banjo Corporation and KZValve are part of IDEX Corporation (NYSE: IEX), a high-performing, global company with over 8,800 employees and manufacturing operations in more than 20 countries. IDEX generates $3.2+ billion in revenue and produces mission-critical components used in healthcare, agriculture, and emergency response.

About the Role

The Marketing Specialist is responsible for planning, development, and execution of programs to drive awareness, engagement, and sales. This position reports directly to the Marketing Communication Manager and is located in Crawfordsville, IN. Travel will be limited to approximately 10-30%.

Responsibilities

• Develop, implement, and track marketing programs and communication tools, including:
  • Marketing collateral such as product manuals, advertisements, brochures, sales sheets, and flyers
  • Website and web shop content, including product descriptions, photos, videos, distributor locator, and technical documents
  • Social media content, supported by maintaining a calendar of posts, audience engagement, performance analytics, and monitoring trends
  • Internal and external communication such as email campaigns
  • Additional content as assigned by the Marketing Communication Manager
• Analyze and report on the performance and efficiency of marketing campaigns and strategies
• Design, produce, and maintain Banjo and KZValve’s annual product catalog, ensuring alignment with brand standards
• Foster and enforce appropriate brand messaging, visual identity, and guidelines across all communication platforms
• Coordinate all activities for trade show exhibitions, including arranging booth staffing and managing logistics
• Support product marketing initiatives, including messaging development, promotional campaigns, and product positioning strategies
• Write, proofread, and edit creative and technical content across different mediums
• Conduct market research and analyze trends to identify new market opportunities
• Work with external vendors and agencies to execute marketing programs
• Create PowerPoint presentations and other sales tools
• Optimize the CRM platform to support lead generation, customer segmentation, and campaign performance tracking
• Analyze CRM data to identify customer trends and opportunities for targeted marketing strategies

Requirements

• Experience in customer service, marketing, product management, or sales
• Experience coordinating details of large events
• Exceptional written and verbal communication skills and ability to collaborate with a wide range of employees and customers
• Ability to analyze market trends, consumer behavior, and campaign performance to make data-driven decisions
• Innovative thinking to develop engaging marketing strategies and campaigns
• Familiarity with digital marketing tools, social media platforms, and analytics software to effectively execute campaigns
• Proficiency with Microsoft tools (Excel, PowerPoint, Word, Outlook)
• Creativity to craft compelling messages and engaging content