Marketing Specialist, Acquisitions

Key Responsibilities

• Develop and support lead generation strategies to identify potential acquisition opportunities aligned with PECO’s investment criteria.
• Research shopping centers, owners, brokers, developers, and off-market opportunities across target markets.
• Build and maintain acquisition prospect databases, including ownership information, broker contacts, and relevant property details.
• Identify new broker relationships and target audiences to expand acquisition sourcing efforts.
• Monitor ownership changes, portfolio dispositions, market activity, redevelopment opportunities, and other indicators that may signal acquisition potential.
• Develop and execute targeted email campaigns to brokers, owners, developers, and industry contacts aligned with acquisition priorities.
• Create and manage automated email sequences designed to generate acquisition opportunities and broker engagement.
• Monitor email performance metrics including opens, clicks, engagement, and conversion activity.
• Identify highly engaged contacts and support follow-up efforts by the acquisitions team.
• Aid in CRM automation, workflow development, and reporting enhancements.
• Conduct market-level research to support acquisition priorities and geographic expansion strategies.
• Develop market snapshots and acquisition intelligence reports for acquisitions leadership.
• Maintain dashboards tracking prospect activity, market opportunities, outreach engagement, and acquisition pipeline metrics.
• Use AI tools and data platforms to uncover emerging trends, property targets, and sourcing opportunities.
• Assist in the development and maintenance of acquisitions-focused website content, landing pages, and market-specific information.
• Support LLMO initiatives to improve visibility among owners, brokers, and developers researching acquisition partners.
• Coordinate updates to acquisitions-related digital content and ensure information remains current, accurate, and aligned with PECO’s acquisition criteria.
• Support digital strategies that position PECO as a preferred buyer in the grocery-anchored shopping center sector and ‘Everyday Retail’ sector.
• Assist with researching and developing acquisition-related content that supports PECO’s target markets, investment criteria, and acquisition strategy.
• Gather data, market insights, ownership information, and research findings to support acquisitions team outreach and decision-making.
• Help ensure acquisitions messaging is consistent across email, website, CRM, and digital channels.
• Leverage AI tools to improve prospect identification, market analysis, research workflows, and reporting efficiency.
• Evaluate new technologies and data sources that may enhance acquisition sourcing efforts.
• Support company initiatives related to AI, market intelligence, digital visibility, and innovation.

Qualifications

• Bachelor’s degree in Marketing, Real Estate, Business, Communications, or related field.
• 2–3 years of experience in commercial real estate, marketing, research, acquisitions, or business development.
• Strong analytical, research, and project management capabilities.
• Experience with CRM systems; HubSpot experience preferred.
• Proficiency with Excel, PowerPoint, and reporting or data visualization tools.
• Strong written and verbal communication skills.