Marketing & Social Media Specialist

How to Apply A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. Job Summary Develop and execute comprehensive marketing plans to promote Property Disposition and Print Copy Mail ServicesCreate, curate, and manage all published content (images, video, written) across various social media platforms including, but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTubeAnalyze and report on campaign performance; use insights to optimize and improve marketing strategiesMonitor social media trends, tools, and applications, and appropriately apply that knowledge to increase the use of social mediaCollaborate with internal teams across both departments to ensure aligned communication and consistent messagingEngage with the community and stakeholders through social media channels, responding to inquiries, and fostering positive relationshipsDesign marketing collateral such as flyers, brochures, email newsletters, and other promotional materialsCoordinate special events and promotions specific to both departmentsPerform market research to identify new opportunities and competitive market positioningTrack and manage marketing budgets, ensuring cost effectiveness in all initiatives Job Summary The University of Michigan is seeking a dynamic and creative Marketing and Social Media Specialist to join our Property Disposition and Print Copy Mail Services departments. This unique position will play a key role in developing and implementing marketing strategies and social media campaigns to increase visibility, engagement, and utilization of our services. Required Qualifications* Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent experience2+ years of experience in marketing and social media managementStrong understanding of digital marketing tools and social media platformsExcellent writing, editing, and communication skillsProven ability to create engaging content tailored to diverse audiencesStrong organizational skills and the ability to manage multiple projects simultaneouslyProactive, creative, and team-oriented with a passion for innovative marketing solutions Desired Qualifications* Experience with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing softwareKnowledge of higher education environment and the services provided by Property Disposition and Print Copy Mail ServicesFamiliarity with SEO strategies and social media growthFamiliarity with data and reporting tools Modes of Work Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes. Application Deadline Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended. U-M EEO Statement The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.