Marketing & Social Media Manager-O'Steen Automotive Group

O'Steen Automotive Group is a family-owned dealership group known for its strong community presence, customer-first culture, and commitment to excellence. Proudly recognized as a Best Place to Work, O'Steen Automotive values creativity, collaboration, and professional growth. This role is ideal for a marketing professional who thrives in both strategy and execution and is passionate about building strong digital and community-driven brands.

Responsibilities

• Digital Marketing & Advertising
  • Plan, create, deploy, and optimize paid digital media campaigns across Meta (Facebook/Instagram), Google Ads, and other paid channels.
  • Understand ad buying, placement, budgeting, targeting, and performance tracking.
  • Track and report results using tools such as Google Ads, GA4, Genius Monkey, or similar platforms.
  • Optimize campaigns based on KPIs including CTR, CPL, conversions, and ROI.
• Social Media Management
  • Develop and manage a content calendar/scheduler for all social platforms.
  • Manage Meta Business Manager, including ad accounts, pixels, and reporting.
  • Create, schedule, and publish posts, stories, reels, and short-form video.
  • Monitor engagement, respond to messages/comments, and manage brand reputation.
• Website, SEO & SMO
  • Manage and update the dealer website (DDC platforms preferred).
  • Create and optimize website content for SEO and SMO.
  • Publish and manage blogs, stories, landing pages, photos, and videos.
  • Ensure optimal formatting, page speed, mobile responsiveness, and optimized content structure.
  • Coordinate with website vendors and developers as needed.
• OEM Coordination & Compliance
  • Coordinate with OEM brands to ensure full compliance with branding, advertising, and co-op requirements.
  • Prepare and submit OEM co-op reimbursement requests, including required documentation and reporting.
  • Manage OEM display ads and promotional assets.
• Graphic Design & Creative
  • Design digital and print assets including display ads, social graphics, email graphics, and event materials.
  • Use Adobe InDesign, Canva, and other design tools to create on-brand materials.
  • Maintain consistent branding across all platforms and campaigns.
• Email Marketing
  • Create, deploy, and track traditional and digital email blasts.
  • Segment audiences, design templates, and analyze performance metrics.
• Video & Photography
  • Capture photography and video for events, promotions, and social media.
  • Edit raw video footage using DaVinci Resolve, Adobe Premiere Pro, or similar NLE software.
  • Create short-form and long-form video content for ads and organic use.
• Community Events & Brand Presence
  • Plan, host, coordinate, and execute community events, sponsorships, and on-site activations.
  • Manage event promotion before, during, and after events across digital channels.
  • Capture content and measure event impact.
• Interviews & Content Creation
  • Conduct and log interviews with staff, customers, and community partners.
  • Edit interview footage and repurpose content for social media, website, and ads.
• Budgeting & Planning
  • Manage marketing budgets, planners, and calendars.
  • Forecast spend, monitor performance, and adjust strategies accordingly.
  • Work closely with leadership to align marketing goals with business objectives.

Requirements

• Proven experience in digital marketing, social media, and paid advertising.
• Strong knowledge of Meta Business Manager and Google Ads.
• Experience with DDC websites and dealer digital ecosystems.
• Solid understanding of SEO, SMO, and content optimization.
• Proficiency in Adobe InDesign, Canva, and basic graphic design principles.
• Experience creating and deploying email marketing campaigns.
• Video editing experience with DaVinci Resolve, Adobe Premiere Pro, or similar software.
• Photography and event coverage experience.
• Strong organizational, time-management, and communication skills.
• Strong graphic design skills with the ability to create compelling visual marketing materials.
• Comfortable creating graphics in a fast-paced marketing environment.

Preferred Qualifications

• Web development or advanced website management experience.
• Automotive or OEM marketing experience.
• Familiarity with co-op advertising programs and reimbursement processes.
• Experience managing vendors, freelancers, and agencies.
• Strong analytical and reporting skills.

Benefits

• Competitive compensation based on experience
• Opportunity to lead and shape a growing brand
• Creative freedom with strategic support
• Dynamic, community-focused work environment