Jobs · Marketing · Illinois

Marketing & Social Media Manager

PSG, a Dover company · Downers Grove, IL · 4 wk ago
On-siteMarketingFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. No job title heading. No metadata like Job ID. Remove boilerplate. We need to parse the posting. Content: Position Summary: description: Position Summary paragraph(s). Then Essential Duties And Responsibilities list (bulleted). Then Experience (list of requirements). Then Qualifications / Requirements (Education, Language skills, Travel). Then Desired Characteristics (list). Also maybe other sections like Benefits, Pay, Schedule not present -> omit. We need to map to headings: About the role (position summary). Responsibilities (essential duties). Requirements (maybe experience?). Qualifications (education etc). Skills (desired characteristics? maybe combine). The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections to include based on content. We have: - Position Summary -> About the role. - Essential Duties And Responsibilities -> Responsibilities. - Experience (3+ years experience etc) -> could be Requirements or Qualifications. The posting has "Experience" bullet list. Then "Qualifications / Requirements" includes Education, Language skills, Travel. Then "Desired Characteristics" list. We could map: Requirements: Experience bullet list. Qualifications: Education, Language skills, Travel. Skills: Desired Characteristics (Advanced Microsoft Office, Adobe Creative Suite, CRM, SEO, SEM, AI, channel management, multi-task, etc.) We should not create Benefits, Pay, Schedule as none present. We must preserve all substantive info, not invent. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to extract the prose for About the role: The Position Summary paragraph(s). It includes multiple sentences. We'll put that in a

    . Responsibilities: The list under "Essential Duties And Responsibilities". It's a long paragraph with many items separated by line breaks? The text shows items like "Strategize and Plan (tied to overall company strategy and business objectives)Create and Maintain Social Media CalendarProduce ContentWrite postsCreate GraphicsProduce/Edit Videos, Photos, WebinarsShare assets that resonate with target audience (e.g. White paper, case study, photos…)Post in accordance with calendar, or repost as neededSocial Listening and responseSet KPIs, and ROI, Measure, Analyze, Report, Recommend, and AdjustOthers communication duties as assigned: e.g. blogs, press releases, corporate communicationsCollaborate with Marketing Managers, Product Managers, Engineers, Legal, Dover Corporate, AgencyManage Content Library and AssetsCreate and adhere to brand standards, templates, and standard workCollaborate with and direct the work of external marketing agencies and partnersExecute External & Internal communicationsManage Marketing Budget, Content Calendar, and demonstrate the ROI of marketing programsAll other duties assigned" We need to split into list items. Likely each bullet is separated by a capital letter after a period? We can manually parse: Items: - Strategize and Plan (tied to overall company strategy and business objectives) - Create and Maintain Social Media Calendar - Produce Content - Write posts - Create Graphics - Produce/Edit Videos, Photos, Webinars - Share assets that resonate with target audience (e.g. White paper, case study, photos…) - Post in accordance with calendar, or repost as needed - Social Listening and response - Set KPIs, and ROI, Measure, Analyze, Report, Recommend, and Adjust - Others communication duties as assigned: e.g. blogs, press releases, corporate communications - Collaborate with Marketing Managers, Product Managers, Engineers, Legal, Dover Corporate, Agency - Manage Content Library and Assets - Create and adhere to brand standards, templates, and standard work - Collaborate with and direct the work of external marketing agencies and partners - Execute External & Internal communications - Manage Marketing Budget, Content Calendar, and demonstrate the ROI of marketing programs - All other duties assigned We'll output each as

  • . Experience (Requirements) list: "3+ years experience in Marketing and Social Media Management Expertise in using Social Media Tools such as Hootsuite, Sprout Social, etc…Excellent communication skills – verbal and written, including copywriting skillsExperience in marketing through social media platforms such as Linked-In, X (formerly Twitter), Youtube, etc..Established Portfolio to exhibit skills and successWorking knowledge of Marketing Automation Platforms (such as HubSpot or Marketo), CMS Platforms (such as Sitefinity or Adobe Experience Manager), and other online tools (such as Google Analytics, Google PPC, SEMrush, etc…)Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams Expertise in graphic design and video editing software (e.g., Adobe Creative Suite)Experience in content creation (e.g. infographics, animated .gif, video editing)" We need to split into items. Likely each sentence separated by a period? Let's parse: - 3+ years experience in Marketing and Social Media Management - Expertise in using Social Media Tools such as Hootsuite, Sprout Social, etc… - Excellent communication skills – verbal and written, including copywriting skills - Experience in marketing through social media platforms such as Linked-In, X (formerly Twitter), Youtube, etc.. - Established Portfolio to exhibit skills and success - Working knowledge of Marketing Automation Platforms (such as HubSpot or Marketo), CMS Platforms (such as Sitefinity or Adobe Experience Manager), and other online tools (such as Google Analytics, Google PPC, SEMrush, etc…) - Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams - Expertise in graphic design and video editing software (e.g., Adobe Creative Suite) - Experience in content creation (e.g. infographics, animated .gif, video editing) We'll output as
    • . Qualifications / Requirements: Education: Bachelors Degree in Marketing, Business, or related field. Language skills: Fluency in spoken and written English is required. Mastery in other languages such as German and/or French is a plus.Domestic and international travel up to 20% We need to output as list? Could be prose? The instruction: Use
      • for any list of duties/requirements/benefits, and

        for prose. For qualifications, it's a list of items. We'll output as

        • . Desired Characteristics: list: Advanced Microsoft Office Skills (Word, Excel, PowerPoint, etc…) and Adobe Creative Suite (InDesign, Photo Shop, Illustrator) Strong Understanding of CRM Platforms, such as SalesForce, is desirableStrong understanding of SEO (i.e. organic methods), SEM (i.e. paid methods), and AI including its relationship to content creation/management, key word management, competitive positioning, and desired resultsChannel management and marketing experienceAbility to multi-task and perform in a fast pace, dynamic environmentAbility to stay current on new marketing methodologies and technologiesImpeccable organization and efficiency skills; strong attention to detailSelf-sufficient and self-motivated, works with little supervision.Experience working with an integrated B2B marketing and communications agencyMarketing to decision makers in B2B industries is desired We need to split into items. Likely each sentence separated by a period? Let's parse: - Advanced Microsoft Office Skills (Word, Excel, PowerPoint, etc…) and Adobe Creative Suite (InDesign, Photo Shop, Illustrator) - Strong Understanding of CRM Platforms, such as SalesForce, is desirable - Strong understanding of SEO (i.e. organic methods), SEM (i.e. paid methods), and AI including its relationship to content creation/management, key word management, competitive positioning, and desired results - Channel management and marketing experience - Ability to multi-task and perform in a fast pace, dynamic environment - Ability to stay current on new marketing methodologies and technologies - Impeccable organization and efficiency skills; strong attention to detail - Self-sufficient and self-motivated, works with little supervision. - Experience working with an integrated B2B marketing and communications agency - Marketing to decision makers in B2B industries is desired We'll output as
          • under Skills heading. Now we need to output HTML fragment only, no extra text. Structure:

            About the role

            ...

            Responsibilities

            • ...
            • ...

            Requirements

            • ...
            • ...

            Qualifications

            • ...
            • ...

            Skills

            • ...
            • ...
            We must not include empty sections. All have content. Check for any duplicated lines: we need to ensure we didn't repeat. Now craft the About the role paragraph: combine the Position Summary sentences. Original: "Position Summary The Marketing & Social Media Manager role is primarily focused on social media strategy planning, content creation, posting, and social listening and response. This hands-on marketing position is responsible for the development and implementation of marketing communications strategies that are aligned with PSG’s objectives and goals for all PSG brands. Marketing strategies and tactics will be focused on improving our customer experience, growing our business, increasing awareness, generating leads, and supporting other business objectives as assigned. The Marketing & Social Media Manager will be responsible for the creation, development, and management of content, and social media posts, to ensure alignment with our commercial strategies and brand standards. This role will engage with internal stakeholders (multiple facilities and disciplines such as marketing, product management, engineering, sales, business development, legal, IT, and executive management) and external stakeholders (marketing agencies, tradeshow and event hosts, consultants, customers, partners, buying influences, etc...). The Marketing & Social Media Manager will also be responsible for the stewardship and management of the marketing budget associated with assigned areas of responsibility." We'll make a single paragraph. Now produce HTML. Be careful to escape any HTML special characters like &, <, >. The text includes & etc. We need to escape & as &, < as <, > as >. Also maybe apostrophes fine. Let's escape. I'll write the paragraph with escaped entities. Position Summary paragraph: "The Marketing & Social Media Manager role is primarily focused on social media strategy planning, content creation, posting, and social listening and response. This hands-on marketing position is responsible for the development and implementation of marketing communications strategies that are aligned with PSG’s objectives and goals for all PSG brands. Marketing strategies and tactics will be focused on improving our customer experience, growing our business, increasing awareness, generating leads, and supporting other business objectives as assigned. The Marketing & Social Media Manager will be responsible for the creation, development, and management of content, and social media posts, to ensure alignment with our commercial strategies and brand standards. This role will engage with internal stakeholders (multiple facilities and disciplines such as marketing, product management, engineering, sales, business development, legal, IT, and executive management) and external stakeholders (marketing agencies, tradeshow and event hosts, consultants, customers, partners, buying influences, etc...). The Marketing & Social Media Manager will also be responsible for the stewardship and management of the marketing budget associated with assigned areas of responsibility." Need to escape & and maybe the special apostrophe ’ (PSG’s). We'll replace ’ with ’ or just keep as is? Safer to use ’. Also “ and ” maybe not present. We'll escape & as &. Thus: "The Marketing & Social Media Manager role is primarily focused on social media strategy planning, content creation, posting, and social listening and response. This hands-on marketing position is responsible for the development and implementation of marketing communications strategies that are aligned with PSG’s objectives and goals for all PSG brands. Marketing strategies and tactics will be focused on improving our customer experience, growing our business, increasing awareness, generating leads, and supporting other

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