Marketing Senior Product Manager – Deposit and Payment

Golden 1 Credit Union is among the top credit unions in the country. As a member-owned, not-for-profit cooperative, Golden 1 is guided by the credit union philosophy of “people helping people.” We are committed to empowering our members and uplifting our communities as we create a more equitable and financially inclusive California. We welcome all who embrace our Core Values.

Responsibilities

• Product Strategy and Roadmap: Support the development and refinement of product strategies and roadmaps that meet member needs and the Credit Union’s financial objectives. Incorporate market research, member/consumer insights and industry trends into to identify new opportunities for growth and differentiation
• Product Development and Management: Lead end-to-end product development lifecycle for key deposit products, from concept ideation through launch and post-launch optimization. Collaborate closely with internal stakeholders, including IT, finance, risk management, marketing, and operations, to ensure successful product delivery and ongoing feature/functionality enhancements.
• Customer Insights and Market Analysis: Incorporate market research, member and consumer insights, competitive intelligence, and industry trends to identify growth, differentiation, new product and enhancement opportunities. Translate these insights into actionable product requirements, feature/functionality enhancements, pricing changes or decisioning strategy optimization.
• Cross-Functional Collaboration: collaborate with IT, finance, risk management, marketing, operations, vendors, and other stakeholders to define requirements, prioritize enhancements, and deliver successful product initiatives.
• Product Performance Monitoring: Establish, monitor, and analyze key performance indicators, product performance, customer feedback, and market trends to identify improvement opportunities and drive product enhancements.
• Regulatory Compliance: Stay current on applicable financial services regulations and ensure products are designed, developed, and managed in accordance with regulatory requirements. Support pricing, disclosure management, requirements documentation, risk assessments, software integrations, and implementations related to deposit products.

Requirements

You are a strategic product leader who understands deposit products and can translate member, market, and operational needs into actionable product strategies. You are a collaborative problem solver with strong project management, analytical, communication, and stakeholder engagement skills. You bring deep financial services experience, sound regulatory judgment, and the ability to manage complex initiatives across systems, vendors, and cross-functional teams.

• Bachelor’s Degree in a related