Marketing Sciences Vice President
FanDuel · New York, NY · 1 mo ago
HybridMarketing$228k–$304k/yrFull-time
We need to output HTML fragment only, using for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We must not repeat job title as heading. Must not put Job ID etc. Must preserve all substantive info, no invention, no summarizing away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions.
We need to parse the posting.
Sections:
- About the role: The first paragraph(s) describing the position: "THE POSITION Our roster has an opening with your name on it FanDuel is looking for a VP of Marketing Analytics / Marketing Science to define and lead how we measure the effectiveness of our media investments, sponsorships, and strategic partnerships. Reporting to the SVP of Media & Partnerships, this leader will shape the strategy and framework for evaluating the performance and commercial impact of FanDuel’s media investments across channels including paid media, sports leagues, teams, talent partnerships, and media distribution platforms. The role will combine advanced analytics, modern measurement methodologies, and industry expertise to help FanDuel better understand the value of our marketing investments and partnerships, enabling smarter investment decisions and stronger long-term deals. This leader will partner closely with Media, Partnerships, Finance, Data Science, and Commercial teams to build scalable measurement frameworks, develop robust analytics tools and dashboards, and translate insights into strategic recommendations that shape how FanDuel invests in media and partnerships. This is a unique opportunity to rethink how we evaluate marketing and partnership effectiveness across the entire media ecosystem and build a best-in-class measurement capability."
Also "In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs." This is generic boilerplate maybe but it's part of responsibilities? It's a generic statement about other duties; might be considered boilerplate but it's not EEO. Might keep? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This line is not exactly those categories, but it's a generic "other duties as assigned". Might be considered boilerplate but not explicitly listed. I'd keep it as part of responsibilities.
- THE GAME PLAN: This seems like responsibilities broken into sub-sections: Define the Media & Partnership Measurement Strategy, Sponsorship & Partnership Analytics, Media Investment Effectiveness, Measurement Innovation & Analytics Infrastructure, Strategic Insights & Executive Communication, Team Leadership. These are responsibilities. So we can put them under Responsibilities heading, with list items.
- THE STATS: This is qualifications/requirements: list of experience, expertise, etc. Could be Requirements or Qualifications. The instruction: use headings for About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which to use. The posting includes "What we're looking for in our next teammate" with bullet list of requirements. That could be Requirements or Qualifications. Also there is "About Fanduel" describing company; maybe that could be About the role? Actually About the role already covered. About Fanduel is company overview; could be part of About the role or separate but we don't have a heading for company overview. Could include in About the role as extra paragraph.
- Player Benefits: This is benefits. So Benefits section.
- Salary range: Pay section.
- Schedule: Not mentioned. No schedule info. So we should not include Schedule heading.
- Skills: Could be extracted from requirements like proficiency with SQL, Python, etc. But we already have qualifications. Might combine.
We need to avoid filler headings like Pay if not specific? Pay is specific: salary range given. So include Pay.
Benefits: specific benefits listed.
We must not include headings with filler like "commensurate with experience". Not present.
We must not repeat job title as heading.
We must not include Job ID etc.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep the details.
We need to output only HTML fragment, no /, no markdown fences.
We'll produce something like:
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We must not repeat job title as heading. Must not put Job ID etc. Must preserve all substantive info, no invention, no summarizing away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions.
We need to parse the posting.
Sections:
- About the role: The first paragraph(s) describing the position: "THE POSITION Our roster has an opening with your name on it FanDuel is looking for a VP of Marketing Analytics / Marketing Science to define and lead how we measure the effectiveness of our media investments, sponsorships, and strategic partnerships. Reporting to the SVP of Media & Partnerships, this leader will shape the strategy and framework for evaluating the performance and commercial impact of FanDuel’s media investments across channels including paid media, sports leagues, teams, talent partnerships, and media distribution platforms. The role will combine advanced analytics, modern measurement methodologies, and industry expertise to help FanDuel better understand the value of our marketing investments and partnerships, enabling smarter investment decisions and stronger long-term deals. This leader will partner closely with Media, Partnerships, Finance, Data Science, and Commercial teams to build scalable measurement frameworks, develop robust analytics tools and dashboards, and translate insights into strategic recommendations that shape how FanDuel invests in media and partnerships. This is a unique opportunity to rethink how we evaluate marketing and partnership effectiveness across the entire media ecosystem and build a best-in-class measurement capability."
Also "In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs." This is generic boilerplate maybe but it's part of responsibilities? It's a generic statement about other duties; might be considered boilerplate but it's not EEO. Might keep? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This line is not exactly those categories, but it's a generic "other duties as assigned". Might be considered boilerplate but not explicitly listed. I'd keep it as part of responsibilities.
- THE GAME PLAN: This seems like responsibilities broken into sub-sections: Define the Media & Partnership Measurement Strategy, Sponsorship & Partnership Analytics, Media Investment Effectiveness, Measurement Innovation & Analytics Infrastructure, Strategic Insights & Executive Communication, Team Leadership. These are responsibilities. So we can put them under Responsibilities heading, with list items.
- THE STATS: This is qualifications/requirements: list of experience, expertise, etc. Could be Requirements or Qualifications. The instruction: use headings for About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which to use. The posting includes "What we're looking for in our next teammate" with bullet list of requirements. That could be Requirements or Qualifications. Also there is "About Fanduel" describing company; maybe that could be About the role? Actually About the role already covered. About Fanduel is company overview; could be part of About the role or separate but we don't have a heading for company overview. Could include in About the role as extra paragraph.
- Player Benefits: This is benefits. So Benefits section.
- Salary range: Pay section.
- Schedule: Not mentioned. No schedule info. So we should not include Schedule heading.
- Skills: Could be extracted from requirements like proficiency with SQL, Python, etc. But we already have qualifications. Might combine.
We need to avoid filler headings like Pay if not specific? Pay is specific: salary range given. So include Pay.
Benefits: specific benefits listed.
We must not include headings with filler like "commensurate with experience". Not present.
We must not repeat job title as heading.
We must not include Job ID etc.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep the details.
We need to output only HTML fragment, no /, no markdown fences.
We'll produce something like:
About the role
... paragraphs ...
Responsibilities
- Define the Media & Partnership Measurement Strategy: Establish the vision and roadmap for measuring the effectiveness of FanDuel’s media investments, sponsorships, and strategic partnerships.Develop frameworks to evaluate ROI, incrementality, and brand impact across FanDuel’s media and partnership ecosystem.Build scalable measurement approaches that connect media exposure and sponsorship assets to commercial outcomes. ... etc. etc. But we need to keep the content exactly as in posting, not summarizing. However we can break into list items for each bullet under THE GAME PLAN. The posting uses headings and paragraphs. We need to preserve all substantive information; we can keep the sentences as they are, maybe each responsibility as a
- containing the paragraph(s). Ensure we don't lose any detail. Let's extract each responsibility block: 1. Define the Media & Partnership Measurement Strategy Paragraph: "Establish the vision and roadmap for measuring the effectiveness of FanDuel’s media investments, sponsorships, and strategic partnerships.Develop frameworks to evaluate ROI, incrementality, and brand impact across FanDuel’s media and partnership ecosystem.Build scalable measurement approaches that connect media exposure and sponsorship assets to commercial outcomes." Note there are no spaces after periods; but we keep as is. 2. Sponsorship & Partnership Analytics Paragraph: "Develop analytical frameworks to evaluate the performance and value of league partnerships, team sponsorships, talent relationships, and media partnerships.Support commercial negotiations by providing data-driven valuations of partnership opportunities and media deals.Measure the impact of sponsorship activations and integrations across multiple platforms and audiences." 3. Media Investment Effectiveness Paragraph: "Partner with Media leadership to analyze the performance and efficiency of media investments across the full media mix.Implement and oversee modern measurement methodologies including Marketing Mix Modeling (MMM), experimentation, attribution, and incrementality testing.Provide insights that inform media planning, investment allocation, and long-term strategic partnerships." 4. Measurement Innovation & Analytics Infrastructure Paragraph: "Evaluate and implement modern analytics tools, AI capabilities, and measurement technologies to improve FanDuel’s media analytics capabilities.Lead the development of dashboards, reporting frameworks, and self-service analytics tools that provide clear and actionable insights for media and partnership teams.Ensure internal and external data sources are integrated to support robust measurement and analysis." 5. Strategic Insights & Executive Communication Paragraph: "Translate complex data and modeling outputs into clear insights and strategic recommendations for senior leadership.Provide regular performance reporting and analysis on major media investments, sponsorship programs, and partnership initiatives.Serve as a strategic thought partner to Media & Partnerships leadership on investment decisions and future opportunities." 6. Team Leadership Paragraph: "Build and lead a high-performing analytics team focused on media measurement and partnership analytics.Foster a culture of curiosity, experimentation, and continuous improvement.Partner with internal analytics, data science, and technology teams to deliver scalable and impactful measurement solutions." Also there is the line about "In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs." This could be another responsibility item. Now Requirements/Qualifications: The STATS section: "Minimum of 12+ years of experience in marketing analytics, marketing science, or media measurement Experience working in media agencies, marketing consultancies, or advanced analytics organizations strongly preferred Deep expertise in marketing measurement methodologies, including: Marketing Mix Modeling (MMM) Attribution and incrementality testing Experimental design and causal inference Media and sponsorship performance analysis Strong understanding of the modern media ecosystem, including digital media, sports media, sponsorships, and brand partnerships Experience evaluating commercial value and ROI of media and partnership investments Familiarity with AI, machine learning, and advanced analytics techniques applied to marketing performance Proficiency with analytics and data tools such as SQL, Python, R, or similar Experience building dashboards and visualizations using Tableau, Looker, Power BI, or similar platforms Strong ability to translate complex analytics into actionable insights for senior leadership Proven experience leading and developing analytics or data science teams Bachelor’s Degree in a quantitative field such as Statistics, Economics, Mathematics, Computer Science, or Data Science (advanced degree preferred) Knowledge of sports media, sponsorship ecosystems, or regulated industries is a plus" Also "Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position." This is encouraging to apply; could be considered boilerplate? It's not EEO but it's a generic encouragement. Might be considered application instruction? It's not exactly instruction to apply but encourages. Might be considered part of the posting but not essential. The instruction says remove application instructions. This line is encouraging to apply; could be considered application instruction. Safer to remove it. Now About Fanduel paragraph: "FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT)." We could include this under About the role or maybe a separate section like "About the company". But we only have allowed headings; we could put it under About the role as extra paragraph. Now Benefits: "We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level." Also later: "This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws." We need to preserve all substantive info; we can combine. Pay: "The applicable salary range for this position is $228,000 - $304,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand." Also maybe mention that this role may also be eligible for short-term or long-term incentive compensation; but that's benefits. Schedule: none. Now we need to avoid duplication: The benefits paragraph appears twice; we should combine but not duplicate. We'll include all unique info. Now we need to ensure we don't include boilerplate