Marketing Science Lead - Founding Hire

About the Role

adMarketplace is looking for a Marketing Science Lead to define how we scientifically demonstrate the value of our media to advertisers, publishers, and the broader market. As the founding hire for our Marketing Science function, you will build this capability from the ground up, establishing measurement methodologies, operating model, analytical standards, and market‑facing approach. The role blends causal inference, experimental design, advertising measurement, analytics, and client communication.

Responsibilities

• Own Marketing Science and Incrementality – Establish our measurement vision, design geo holdouts, matched‑market tests, experiments, and quasi‑experimental studies; set standards for power, controls, QA, and causal interpretation.
• Lead Client‑Facing Measurement – Partner with advertisers and publishers alongside account teams on study design, analysis, QBRs, and executive‑ready measurement narratives; engage measurement vendors to prepare go‑to‑market solutions such as MMM, MTA, incrementality, and data clean rooms.
• Productize Measurement and Playbooks – Transform bespoke studies into repeatable playbooks, tooling, datasets, and workflows; identify opportunities for standardization or automation and close the feedback loop with product teams.
• Shape the Measurement Story – Work with Sales and Product Marketing to translate scientific findings into credible case studies, collateral, and market‑facing claims.

Requirements

• Deep expertise in causal inference, econometrics, experimental design, or marketing measurement.
• Strong understanding of incrementality and advertising effectiveness.
• Experience designing and analyzing experiments such as geo holdouts, matched‑market tests, A/B tests, or other quasi‑experimental designs.
• Strong SQL skills and proficiency in either Python or R.
• Ability to communicate statistical concepts to non‑technical audiences.
• Excellent data storytelling and executive/client communication skills.
• Ability to move between hands‑on analysis and strategic leadership.
• Strong commercial judgment – measurement must be both scientifically credible and operationally usable.
• Entrepreneurial, builder mindset with excitement for creating a new function.
• Capability to operate independently today while planning for future scaling.

Preferred Qualifications

• Experience building or scaling a Marketing Science, Measurement, or Decision Science function.
• Experience hiring, mentoring, or managing scientists or analysts.
• Background in ad tech, digital media, search advertising, retail media, marketplaces, or performance marketing.
• Direct experience working with advertisers, agencies, or publishers.
• Familiarity with attribution methodologies and their limitations.
• Experience turning bespoke analytical work into scalable measurement products.
• Advanced degree in economics, statistics, quantitative marketing, data science, or a related field.

Skills

• Causal inference & econometrics
• Experimental design & quasi‑experimental methods
• SQL
• Python or R
• Data storytelling & executive communication
• Commercial judgment & strategic thinking

Benefits

• Robust continuing education program
• Management training
• Company‑wide lunch and learns
• Well‑defined career paths
• Comprehensive healthcare
• Wellness programs
• Paid time off
• Commuter benefits
• 401(k) matching
• Summer Fridays
• Catered lunches
• Fully stocked kitchen
• ZogSports teams
• Happy hours
• Corporate retreats
• Collaborative, award‑winning culture