Marketing & Sales Technology Specialist

About the role

The Marketing & Sales Technology Specialist will own the technology, automation, reporting, and digital infrastructure that powers our go-to-market efforts. This role sits at the intersection of Marketing, Sales, and Operations.

Responsibilities

• Manage and optimize HubSpot CRM, including workflows, automation, forms, lists, reporting, and dashboards.
• Maintain and improve the company website through content updates, landing pages, UX enhancements, and SEO best practices.
• Create and manage digital marketing campaigns, including email marketing, paid media, lead generation, and automation.
• Create and manage sales sequences and support sales engagement initiatives.
• Oversee lead routing, segmentation, qualification, and CRM data management.
• Build dashboards and reports to support marketing, sales, and leadership decision-making.
• Analyze campaign, website, and pipeline performance to identify trends and opportunities.
• Maintain CRM data accuracy, governance, and process documentation.
• Partner with Marketing, Sales, and Operations teams to improve efficiency and drive growth.
• Identify opportunities to leverage AI and automation to improve workflows and business outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field (or equivalent experience).
• 3–5 years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Sales Operations, CRM Administration, or similar roles.
• Must reside in the Pacific or Mountain Time Zone and be available during Pacific business hours.
• Comfortable using AI tools to improve productivity and business outcomes.
• Hands-on experience managing HubSpot CRM, including workflows, automation, reporting, and dashboards.
• Experience managing WordPress websites, including content updates, landing pages, UX improvements, and SEO.
• Strong analytical skills with experience creating dashboards, reports, and KPIs.
• Ability to manage multiple projects while collaborating across Marketing, Sales, Operations, and Leadership teams.
• Strong attention to detail and a continuous improvement mindset.

Qualifications

• HubSpot Marketing Hub and/or Sales Hub certifications.
• Experience creating sales sequences and using sales engagement platforms such as Apollo or Alta.
• Experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
• Experience managing LinkedIn Ads and Google Ads campaigns.
• Experience with WordPress hosting platforms such as WP Engine and domain management through GoDaddy.
• Experience with SEO tools such as Yoast SEO.
• Advanced experience using AI platforms to improve workflows and outcomes.
• Experience with project management tools such as Asana or Airtable.
• Experience supporting B2B professional services, technology, SaaS, or agency environments.
• Experience managing CRM and marketing technology integrations.
• Familiarity with business intelligence tools such as Power BI, Looker Studio, or Tableau.