Marketing Sales Specialist Wilmington, NC

About the role

This is the ideal role for a marketing professional who is looking to join a growing digital and radio business. You will sell digital and radio campaigns across a wide range of digital products and radio stations, working directly with the VP of Sales, Digital Coordinator, Digital Team Leader, and Executive VP of radio stations.

Responsibilities

• Account Management:
  • Work directly with clients, prospects, and company account executives to support their needs and communicate client expectations.
  • Conduct in-field calls with prospective clients, utilizing the sales process to create digital and radio campaigns—from Client Needs Analysis and Pitch Presentations to closing the sale.
  • Achieve revenue goals and expectations consistently.
  • Build and maintain a billing book of business with guidance from the VP of Sales.
  • Work directly with the Digital Coordinator to process requests for proposals, insertion orders, sample spec ads, and reporting (digital only).
• Project Management:
  • Track timelines and due dates for deliverables, reviews, and approvals to ensure timely campaign launches.
  • Maintain continuity with the graphics team to ensure ads are completed and deadlines are met for on-time schedules.
  • Maintain a working knowledge of radio and digital products through continuous training.
  • Monitor campaigns to ensure they meet promised impression goals and spot deliveries during their flights; adjust priority levels as needed.
• Campaign Reports:
  • At month-end or campaign conclusion, review performance reports for all digital and radio campaigns and present results to clients.
• Client Communication:
  • Work directly with clients to ensure campaign execution and performance meet their standards.

Requirements

• Organization and follow-through are critical; must be a logical, process-oriented person who strategically contributes to campaigns.
• Strong work ethic, self-motivated, and high-achieving with a sales-driven mindset.
• Professional demeanor; comfortable presenting to and interacting directly with clients.
• Ability to collaborate successfully in dynamic team environments with shifting priorities and deadlines.
• Quick-witted, solution-oriented, and adaptable to various responsibilities.
• In-depth knowledge of performance marketing, with a focus on radio and digital capabilities.
• Self-motivated strategic thinker with a bias toward action and strong teamwork skills.
• Ability to thrive under pressure and work in a fast-paced environment; comfortable dealing with ambiguity.
• Strong partnership and influencing skills.
• Comfort working with senior management.
• Ability to uncover new customer acquisition opportunities efficiently and at scale through well-developed relationships with core channel partners and media agencies.
• Bachelor’s Degree in Communications/Marketing preferred and/or equivalent work experience.
• Minimum of 1–3 years of sales experience preferred.