Marketing Sales Specialist
Curtis Media Group · Raleigh, NC · 1 mo ago
SalesFull-time
About the role
This is the ideal role for a marketing professional who is looking to join a growing digital and radio business. As our Marketing Sales Specialist, you will be responsible for selling digital and radio campaigns across a wide range of digital products and radio stations to include WQDR-FM, WBBB-FM, WKIX-FM and WPLW-FM. Marketing Specialist to work directly with VP of Sales, Digital Coordinator, Digital Team Leader, and Executive VP of radio stations.
Responsibilities
- Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations.
- Conduct in-field calls with prospective clients using the sales process: Client Needs Analysis, Client Pitch Presentations, to closing the sale.
- Achieve revenue goals and expectations.
- Build and maintain a billing book of business with guidance from the VP of Sales.
- Process requests for proposals, insertion orders, sample spec ads, and reporting with the Digital Coordinator (digital only).
- Track timelines and due dates for deliverables, reviews, and approval for campaign launches.
- Coordinate with the graphics team to ensure ads are completed on schedule.
- Maintain working knowledge of radio and digital products through continuous training.
- Monitor campaigns to ensure they meet promised impressions and spots; adjust priority as needed.
- Review performance reports at month‑end or campaign end and present results to clients.
- Ensure campaign execution and performance meet client standards through direct client communication.
Requirements
- Bachelor's Degree in Communications/Marketing preferred and/or equivalent work experience.
- Minimum of 1‑3 years of sales experience preferred.
Qualifications
- Organization and follow‑through are critical.
- Logical, process‑oriented thinker who effectively and strategically contributes to campaigns.
- Strong work ethic, self‑motivated, high achiever with a sales drive.
- Professional demeanor; comfortable presenting to and interacting directly with clients.
- Ability to collaborate successfully in various team environments with dynamic priorities and meet deadlines.
- Quick‑witted, understanding, and able to offer solutions for various responsibilities.
- In‑depth knowledge of performance marketing with a special focus on radio and digital capabilities.
- Self‑motivated strategic thinker with a bias toward action while also being a strong team player.
- Ability to thrive under pressure and work in a fast‑paced environment; comfortable dealing with ambiguity.
- Strong partnership and influencing skills.
- Comfortable working with senior management.
- Ability to uncover new opportunities to acquire customers efficiently and at scale through well‑developed relationships with core channel partners and media agencies.