Marketing & Sales Representative

About the role

The Marketing Officer will perform a diverse set of concrete tasks to drive the organization's marketing efforts, from campaign development to customer acquisition and brand management.

Responsibilities

• Developing, planning, and presenting new activities for special holidays and commemorative days
• Promoting new products through media channels and social media
• Managing the website and Facebook page
• Acquiring new customers
• Writing promotional and advertising copy
• Conceptualizing and developing ideas related to trade show activities
• Providing support for company actions and events
• Conducting competitive analyses on a quarterly basis
• Co-developing and implementing the marketing plan
• Preparing, executing, and coordinating all marketing activities (e.g., advertising campaigns or trade shows)
• Organizing and conducting customer and market research
• Maintaining contact with relevant external parties (e.g., customers, suppliers, media, competitors)
• Approaching potential clients via email or phone calls
• Advising both executive and management teams on marketing strategies and the use of the appropriate marketing mix
• Preparing and presenting offers or new projects
• Building support (internally and externally) for new marketing campaigns
• Developing, launching, and executing online marketing and advertising campaigns, such as via Google Ads or social media platforms like Facebook, Twitter, and Instagram
• Contributing to the optimization of brand identity and tone of voice for a brand, product, service, or organization
• Monitoring and analyzing the success of marketing campaigns (both offline and online)
• Co-developing and distributing press releases and newsletters
• Collaborating with colleagues in PR, communications, and sales
• Staying updated with relevant developments in the marketing field
• Setting up, managing, and optimizing the website
• Assisting with social media management and guidelines

Qualifications

• MBO+/ Marketing-related education
• Experience as a marketing employee or in a similar role
• Proficiency in Dutch and English, both spoken and written