Marketing & Sales Enablement Specialist (Vaco by Highspring)

Sales Enablement & Program Support

• Act as a liaison between enterprise marketing and local teams, ensuring that centrally developed sales and marketing initiatives are consistently activated at the regional level.
• Customize and localize pre-approved sales and marketing templates (e.g., pitch decks, one-pagers) for regional use, always adhering to enterprise brand standards and guidelines.
• Share enterprise-provided campaign updates, materials, and enablement tools with recruiters, consultants, and sales partners to reinforce messaging and go-to-market priorities.
• Provide field insights on account progression, market gaps, and competitive activity to inform enterprise sales strategies—without altering or creating independent campaigns.
• Regional Collateral Management – execution of marketing and enablement materials at the regional level, via content management tool (e.g. Canva)

Local Campaign & Event Execution

• Execute global and enterprise-approved campaigns for local relevance; all activities must stay within the boundaries of enterprise strategy and messaging.
• Plan, coordinate, and execute approved regional events (client mixers, roundtables, educational sessions, community engagements) in partnership with sales and recruiting leaders.
• Manage logistics for events including, registration management, comms, vendor coordination, venue management, signage, check-ins, branded merchandise requests and follow-up in partnership with enterprise marketing events team
• Track and report event ROI (attendance, leads, conversions, and feedback) to share with enterprise teams for program optimization in partnership with enterprise marketing events team.
• Collaborate with local teams to identify and implement region-specific opportunities, such as sponsorships, partnerships, and community engagements, to enhance campaign impact.

Field Insights & Feedback Loop

• Provide timely local insights, competitor intelligence, and client feedback to enterprise teams to help refine future market opportunities.
• Share insights into local sales strategies and approaches to inform and drive impactful marketing enablement plans.
• Monitor and analyze regional campaign and event performance, reporting findings back to enterprise marketing.
• Ensure strict alignment with enterprise-approved messaging, campaigns, and brand standards in every activation, while tailoring the enterprise campaigns for regional use.
• Provide feedback, share metrics, and report on the effectiveness of field-level execution with sales operation, and marketing to inform enterprise strategies.

Partnership & Collaboration

• Collaborate with regional leadership, sales, and recruiting teams to align marketing and sales activities with revenue goals.
• Identify and coordinate with local partners, associations, and venues to enhance the reach of enterprise-led initiatives.
• Reinforce enterprise strategy and brand consistency across all localized execution, without initiating standalone campaigns or independent marketing efforts.
• Work directly with marketing team stakeholders to track requests, get clarification, and update timelines / progress.