Marketing & Sales Enablement Manager Robotics

About the role

Purpose/Scope The Marketing & Sales Enablement Manager is responsible for leading the strategy, execution, and continuous improvement of commercial enablement programs that support business growth, product commercialization, and sales effectiveness. This role serves as a strategic partner to Product Management, Sales Leadership, and Marketing while remaining actively involved in the development and execution of key initiatives. As a player-coach, the Manager leads complex cross-functional programs, drives organizational readiness for new product launches, develops enablement programs and tools, and may provide direct leadership to team members. The role requires balancing strategic planning with hands-on execution in a fast-paced, growth-oriented environment.

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Responsibilities

• Enablement & Commercialization Strategy: Define and lead the overall marketing and sales enablement strategy supporting business growth objectives; establish long-term roadmaps for commercial readiness, launch excellence, sales capability development, and content strategy; identify opportunities to improve go-to-market execution and commercial effectiveness; ensure alignment between strategic priorities and day-to-day execution across teams.
• Product Launch Excellence: Establish and continuously improve launch readiness frameworks, processes, and governance; oversee multiple product launches and portfolio initiatives simultaneously; provide strategic direction for launch planning, communications, training, metrics, and adoption programs; partner with Product Management leaders to ensure successful commercialization of new products and solutions; evaluate launch performance and implement best practices across future launches.
• Sales Enablement Leadership: Lead the development and evolution of sales enablement programs that improve commercial productivity and accelerate growth; drive adoption and optimization of platforms, tools, playbooks, and training programs; partner with sales leadership to define capability development priorities; champion customer-centric selling methodologies and best practices.
• Business Performance & Insights: Establish KPIs for commercial readiness, enablement effectiveness, launch success, and sales productivity; lead measurement and reporting programs to demonstrate business impact; translate data into recommendations that influence leadership decisions; present results, risks, and opportunities to senior leadership.
• Leadership & Organizational Influence: Provide leadership for enablement initiatives and program teams; coach, mentor, and develop team members; build strong partnerships across Product Management, Marketing, Sales, Customer Success, Operations, and executive leadership; lead change management efforts related to new products, processes, and commercial programs; influence strategic decisions through data, insights, and market knowledge.
• Budget & Resource Management: Manage budgets associated with enablement programs, launch initiatives, training, and content development; prioritize investments and resources to maximize business impact; evaluate external vendors, agencies, and technology partners as needed.
• Leadership & Team Development: Provide leadership and direction for marketing and sales enablement initiatives across the organization; serve as a coach, mentor, and subject matter expert for sales enablement and product launch best practices;