Marketing & Resident Experience Specialist - The Castilian

Department: Property Admin
Location: The Castilian – Austin, TX

About the role

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize and drive revenue through strategic marketing and leasing efforts. This role balances marketing initiatives with comprehensive leasing responsibilities, including conducting tours, coordinating move‑ins, and managing room assignments. You’ll amplify resident engagement and oversee community events—essential in creating a vibrant living environment to maintain high occupancy and retention rates. You’ll be an integral part of creating an exceptional living experience for our residents.

Responsibilities

• Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
• Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow‑up.
• Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
• Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move‑ins and move‑outs to company standard.
• Assist with office administrative tasks, including package management.
• Coordinate the planning, preparation, and implementation of all lease‑up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
• Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
• Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
• Audit property websites and digital channels and listings for accuracy and expected visual standards.
• Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
• Coordinate room assignments and roommate matching, where needed.
• Build and maintain relationships with local businesses, community leaders, university partners, etc.
• Remain knowledgeable of market trends, market performance, new construction in the area, enrollment, etc.
• Partner closely with the service team to ensure the property is consistently well‑maintained and meets curb‑appeal standards.
• Other duties as assigned by manager. This position may be subject to an on‑call rotation.

Ideal Candidate

• Early‑career, customer‑focused professional able to support leasing, marketing, and resident engagement activities within a property‑management environment.
• Experience or interest in leasing, sales, marketing, hospitality, or customer service (including leasing consultant or leasing specialist responsibilities).
• Strong communication and organizational skills.
• Willingness to develop skills across both leasing and marketing functions.
• 2 years’ experience in leasing, marketing, or sales.
• Experience reading, analyzing, and interpreting general business correspondence and leasing documents.
• Experience writing routine reports and correspondence.
• Prior experience in the student‑housing industry preferred.
• Bachelor’s degree in marketing, business, or a similar field preferred.
• Social‑media experience preferred.

Benefits & Perks

• Dental
• Vision
• 401(k) with employer matching
• Medical & dependent‑care flexible spending accounts (FSA)
• Life insurance
• Sick leave
• Paid time off
• Paid pregnancy & childbirth leave
• Paid paternity leave
• Health insurance
• Health savings account (HSA) with employer matching
• Short‑term & long‑term disability
• Preferred membership pricing at local & national companies
• CoreGiving volunteer days
• Referral program
• Charity matching program

Culture commitments

Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all. The core of American Campus culture involves everyone being fully invested in everything we do, down to picking up the smallest piece of trash. No matter their position or duration at any given property, everyone picks up trash because we take pride in our community. Employees serve as American Campus representatives and liaisons in all interactions.