Marketing Reporting Analyst

About the role

The Role: Marketing Reporting Analyst

Major Responsibilities

• Marketing Performance Reporting: Produce recurring and ad hoc reports that measure the performance of paid, owned, and earned media across all marketing channels.
• Campaign Analysis: Develop ad hoc analyses during and after campaigns to assess marketing performance, surface key trends, and provide timely insights to senior team members and clients.
• Data Visualization & Dashboard Development: Create and maintain views in visualization tools such as PowerBI and Excel.
• Source System Navigation: Work within marketing source systems such as Adobe Analytics, Meta Business Suite, Google Marketing Platform, CRM platforms, and others to extract, validate, and integrate data for reporting purposes.
• Data Environment Management: Navigate complex, fragmented data environments with many stakeholders. Source and integrate data from multiple systems to deliver complete, accurate reports even when data is messy or inconsistently structured.
• Stakeholder Collaboration: Partner with clients and internal teams to scope reporting requirements, understand business questions, and develop custom views that address specific marketing performance needs.
• Report Distribution & Standardization: Ensure reports are delivered on schedule and in consistent formats. Help establish and maintain reporting standards, templates, and documentation that enable the team to scale its reporting output.
• Cross-Functional Learning: Work with partners across VML/WPP to learn available data environments, train within these systems, and expand the team’s access to new data sources.
• Measurement Support: Collaborate with senior team members to scope analyses, take direction on methodology, and contribute to the team’s broader measurement and effectiveness work.

Who You Are

• Reporting & Visualization: Strong proficiency in Excel and experience with at least one data visualization tool such as PowerBI, Tableau, or Looker Studio. Ability to build clean, well-organized reports that communicate performance clearly.
• Marketing Platforms: Working familiarity with marketing source systems such as Adobe Analytics, Meta Business Suite, Google Marketing Platform (GA4, Campaign Manager, DV360), Sprinklr, or similar platforms.
• Data Wrangling: Comfort working with messy, fragmented, or incomplete data. Ability to navigate across multiple data sources and stakeholders to piece together what’s needed to deliver accurate reports.
• Coding: Experience writing code in SQL, Python, or R in working with data. There is an expectation to develop and grow this skillset after hire through on-the-job learning and team support.
• AI: Hands-on experience using AI to augment your data work. Major plus if you have some exposure in using tools like Claude Code to scale your analysis workflows.
• Attention to Detail: Strong commitment to data accuracy, consistency, and quality. You double-check your numbers and take pride in delivering reports that people can trust.
• Communication: Ability to work effectively with clients and internal stakeholders to understand reporting needs, ask the right questions, and present findings in a clear, accessible way.
• Curiosity & Growth Mindset: Willingness and ability to pick up new tools, technologies, and methods quickly. Eagerness to learn more advanced analytical techniques over time.
• Organizational Skills: Ability to manage multiple concurrent reporting deliverables, meet deadlines, and maintain an organized workflow.

What You Need

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Communications, or a related field or equivalent experience.
• 2-4 years of experience in reporting, analytics, data science, or a marketing operations role.
• Demonstrated proficiency in Excel and at least one visualization or reporting tool (PowerBI, Tableau, Google Data Studio, etc.).
• Experience working with marketing data platforms (Adobe Analytics, Google Analytics, Meta, CRM systems, etc.).
• Experience exposure with AI to augment coding work and an eagerness to continue to stay up-to-date with technology and workflow advances.
• Ability to work on-site in Detroit, MI or New York, NY.
• Automotive or agency experience is a plus.

Pay

$60,000—$140,000 USD

Schedule

We adopt a hybrid approach, with teams in the office an average of four days a week.