Marketing & Referral Relations Specialist

About the role

The Marketing & Practice Relations Specialist supports the strategic growth of our three (3) oral surgery practices in Greensboro, NC by leading all marketing, branding, and referral engagement initiatives. This role partners closely with the Regional Director of Operations, Regional Market & Development Specialist, Practice Leader, and Surgeons to drive patient volume through referral marketing, digital engagement, and community outreach efforts. This position is responsible for both strategic planning and hands-on execution, ensuring all marketing initiatives align with the company’s mission, values, and growth objectives. The position is based in Greensboro, NC and requires the candidate to reside within 30 miles of the area.

Responsibilities

• Marketing Strategy & Execution: Serve as the primary marketing and practice relations representative for all three (3) Greensboro-area practices, ensuring consistent branding, referral engagement, and growth initiatives across locations. Lead and manage all aspects of marketing, including referral outreach, digital campaigns, CE events, study clubs, and content development. Develop and execute localized marketing strategies aligned with practice growth goals. Identify and implement opportunities to support year-over-year consult growth and expansion into new markets. Ensure brand consistency across all communication channels and campaigns. Support new surgeon onboarding, provider introductions, and market-entry campaigns. Coordinate launch plans for new services, locations, and providers to maximize awareness and patient acquisition.
• Referral & Relationship Development: Plan and conduct referral visits to strengthen and expand referral relationships. Coordinate and execute continuing education (CE) events, study clubs, and referral engagement initiatives. Build and maintain partnerships with local representatives to support sponsorships, event planning, and community outreach. Identify new opportunities for local partnerships and sponsorships that support practice growth. Represent the practices at community events, professional organizations, and industry functions to enhance visibility and brand awareness. Maintain referral intelligence, including tracking referral patterns, market