Marketing & Publicity Associate - Romance

About the role

Sourcebooks is seeking a Marketing & Publicity Associate to build excitement for Bloom Books and Casablanca titles through media outreach, reader-focused campaigns, events, influencer engagement, and social content.

Responsibilities

• Plan and execute integrated publicity and marketing campaigns for assigned Bloom Books and Casablanca titles in alignment with imprint goals, author strategy, sales priorities, and publication timelines
• Handle media outreach across trade, traditional, digital, podcast, newsletter, and consumer-facing outlets to build awareness for assigned authors and titles
• Pursue trade reviews and opportunities in anticipated, seasonal, roundup, “best of,” and category-specific media coverage
• Write compelling press releases, media pitches, Q&As, talking points, and other publicity and marketing materials
• Cook up author events, tours, conferences, and festivals, including bookstore communication, schedules, assets, event listings, materials, and follow-up; travel occasionally as needed
• Serve as the day-to-day campaign coordinator for assigned titles, managing timelines, deliverables, author communication, outreach, assets, mailing needs, and promotional deadlines
• Create promotional graphics, social assets, and marketing materials for Sourcebooks, imprint, and author channels
• Support organic social content by drafting copy, creating assets, gathering materials, monitoring trends, and helping execute scheduled promotions
• Coordinate ARC and galley mailings and manage key campaign dependencies, including asset needs, press-material deadlines, influencer deliverables, retailer deadlines, and social content needs
• Track publicity coverage, media responses, review activity, event updates, and campaign results, and communicate meaningful updates to authors and internal partners
• Support Sales Conference and internal sales meetings, collaborate with bookstores and retail partners on promotional opportunities, and identify backlist opportunities tied to frontlist releases and author news

Requirements

A bachelor’s degree or equivalent combination of education and relevant professional experience

At least three years of experience in publishing, publicity, marketing, public relations, or a related field; experience with books, romance, fantasy, or consumer entertainment is strongly preferred

Qualifications

• Excellent promotional writing, media-pitching, and communication skills, with the ability to identify compelling angles for different audiences and outlets
• Strong organizational and project-management skills, sharp attention to detail, and the ability to manage multiple campaigns, priorities, and deadlines at once
• Working knowledge of social media platforms and online communities as tools for author, book, and brand promotion
• Basic graphic design skills and familiarity with consumer design applications; basic HTML knowledge is a plus
• The ability to work independently, take initiative, and contribute thoughtfully to shared team and department goals
• A collaborative, adaptable, and solution-oriented approach, along with a genuine passion for romance, fantasy, storytelling, and reader fandoms

Skills

• Excellent promotional writing, media-pitching, and communication skills
• Strong organizational and project-management skills
• Sharp attention to detail
• Ability to manage multiple campaigns, priorities, and deadlines at once
• Working knowledge of social media platforms and online communities
• Basic graphic design skills and familiarity with consumer design applications
• Basic HTML knowledge
• The ability to work independently, take initiative, and contribute thoughtfully to shared team and department goals

Benefits

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription Drug Insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account, 401(k), Short- and Long-Term Disability Insurance, Life/AD&D Insurance, and generous paid time off.