Marketing/Public Relations Manager

About the role

The Marketing/Public Relations Manager drives tourism and economic impact by attracting and securing events, conferences, and conventions for Greene County. This role develops and executes strategic sales and marketing initiatives to position Greene County as a preferred destination across key markets, including military reunions, government and state associations, fraternal, social, and medical events.

Responsibilities

• Facilitate the acquisition of leads, requests for proposals, room rates, and pertinent information from local hotels, attractions, restaurants, and meeting service providers.
• Cultivate and sustain positive relationships with key contacts and existing clients.
• Develop and implement marketing strategies to recruit new events.
• Devise and execute comprehensive sales strategies targeting diverse markets, tailoring approaches to meet specific segment needs.
• Research, identify, and solicit group planners in specific markets such as military reunions, government and state associations, fraternal, social, and medical groups.
• Conduct thorough research on market trends and customer preferences to position the county as the preferred event destination.
• Showcase attractions, venues, accommodations, and services through persuasive strategies and tailored materials.
• Stay updated on industry trends and customer preferences to inform ongoing sales strategies and product development efforts.
• Collaborate with local businesses, attractions, hotels, and service providers to offer comprehensive event packages.
• Attend after-hour networking events and trade shows to build and maintain key relationships.
• Foster strong ties with community organizations, associations, and government bodies relevant to each market segment.
• Conduct community outreach initiatives to bolster the county's reputation.
• Coordinate with DMO team members for a seamless customer experience across sales, operations, and customer service.
• Collaborate directly with event planners to facilitate the seamless execution and planning of their events, guiding them to suitable vendors when required.
• Provide support to groups coordinating site visits.
• Attend trade shows, industry events, and client meetings.
• Utilize CRM software expertise for accurate group information maintenance, fostering effective communication and follow-up.
• Track and analyze sales data to assess strategy effectiveness and identify areas for improvement.
• Deliver regular reports to management on sales performance, market trends, and potential growth opportunities.
• Perform other duties of a similar nature or level as assigned.

Requirements

• Completion of core coursework for a Bachelor’s Degree in Communications, Public Relations, Marketing, or a related field with 36 months of full-time related experience and/or training in marketing, resource development, or public relations.
• Valid Ohio Driver’s License.
• Equivalent combinations of education and experience may be substituted for the noted minimum qualifications.

Working Conditions

• Predictable and regular attendance is required.
• Travel may be required.
• May work rotating shifts, including evenings and weekends.
• Involves stooping, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, and repetitive motions.
• Exert up to 10 lbs. of force occasionally to lift, carry, push, pull, or otherwise move objects.

Schedule

Normal working hours: Monday - Friday, 8:30 AM - 5:00 PM. Alternative work schedules may be offered. Some evenings and weekends may be required.